Having proper marketing strategies is one of the most important requirements for an organization to survive in this strong market of competition. Besides opting for the different digital marketing services, most of the businesses of modern days usually promote information regarding their products and services through messages. They also send notifications, alerts or reminders to people through the 2 way SMS services.
If the main objective of the organization is just to provide information regarding their products and services, then a one way message is fine. But 2 way messaging services are best as through them a business owner can also get feedback from their customers besides promoting their businesses. So, the two-way messaging services can help in creating a stronger relationship between a business and its potential customers.
So, the businesses for which customer satisfaction is the main objective, they seek the services of a 2 way SMS service provider, in order to interact with their customers in a seamless manner.
What is two-way SMS?
The service providers of two ways messaging services, allows their clients to send as well as receive messages from a dedicated number through any web messaging platform by utilizing the complete solutions or Application Programming Interfaces (API). The two-way messaging is done mainly by using short codes or virtual long numbers which are more commonly known as virtual mobile numbers.
The virtual mobile numbers usually resemble normal mobile numbers, but the short codes generally have 3-6 codes. The regulation and requirements of the 2 way messaging feature is different in different countries.
Benefits of two-way SMS
Through SMS marketing, the businesses can create, schedule as well as automate campaigns. The two 2-way messaging is considered more helpful, given the fact that more than 50% millennials share their numbers if they are provided with special offers.
- Automation: The two-way messaging services can be used in order to set up automated, dynamic responses based on the keywords that are being used by the customers and that can determine the preferences of the customers. So, this can save time as well as resources.
- Immediate direct message delivery: The text messages are usually delivered within seconds and hence, it is helpful for the businesses in order to deliver time-sensitive messages in the most efficient way. Besides, SMS open rates as well as response rates are quite high when compared to emails. The faster as well as simpler the communication is, the sooner purchases are made by the consumers. It also encourages quick responses to other certain marketing activities like surveys.
- User-friendly APIs: The best 2 way SMS service providers offer user friendly APIs which can enable the businesses to send, receive and monitor the messages. It can be integrated easily with the help of any third-party tools or applications.
- Low cost, high conversation rates as well as ROI: The conversation rates are more through SMS texts mainly because these messages are short, clear and are devoid of any links or images. The SMS campaigns usually have lower setup as well as running cost than the other types of marketing. The ROI is high as the organizations mainly deal with their existing customers or people who are willing to receive messages regarding their products or services. Besides, the businesses can also get valuable insights by opting for the two-way SMS services and persuading the customers to participate in various surveys.
- Easy access: When a person chooses to receive promotional messages, the businesses do not require reminding them to white-list their number so that their messages do not land in spam folders. Besides, the best thing about SMS marketing is that it can reach even the people who do not own a smartphone. This makes SMS promotion highly accessible as well as an effective tool for reaching out the maximum number of customers.
- Manifold uses: These days, the businesses use the two-way SMS system to create interactive and appealing marketing campaigns. But, it is not only useful for the purpose of sales but helps in certain business operations. SMS is used for generating leads, management of supply chain, customer service, billings and collections and more.
So, these are the basic things that you need to know about two way messaging services.