Transactional SMS marketing refers to the practice of using SMS services for campaigns where recipients may quickly read the specifics of the message the business is seeking to convey and readily read them. It is simple to use and doesn't require a lot of technological expertise on the part of the organization, making it an appealing marketing tool for businesses. Using bulk SMS technology, customers can easily and concisely get the messages from the marketing campaign.
Transactional SMS marketing differs from promotional SMS marketing in that it gives both new and returning customers important information. Short message service has become more widely used in firm marketing departments thanks to this kind of SMS marketing. The following are some ways that the business, as a brand, might use transactional SMS marketing approaches for different non-marketing strategies.
- People can check their credit reports, credit and debit statements in their bank accounts, and other information by SMS.
- Password and login resets for businesses via transactional SMS
- SMS is used to inform customers about the delivery and order processes.
- Confirm or cancel orders, reservations, and other events for business-related reasons.
- Make such appointments using transactional SMS and change them as necessary.
- Sending customers one-time passwords (OTPs) via SMS ensures their security.
Transactional SMS services are widely used nowadays by a variety of enterprises, including banks, social media networking and marketing firms, as well as small businesses looking to automate routine tasks. As an illustration, banks may use transactional SMS to transmit transaction information to users who SMS-request it. If a consumer requests an order cancellation via a transactional SMS, companies like pizzaHut and Dominoes employ transactional SMS features to give the customer the order cancellation and confirmation information, as well as the order location. Transactional SMS is another tool used by USPS, the nation's autonomous postal service, to send letters to clients effectively.
Following are some benefits of transactional SMS marketing
High customer reach rate
According to a scientific survey, transactional SMS marketing has a high open rate (users open transactional SMS 95 percent of the time). Customers read these SMS because they differ from promotional SMS, which send a lot of information to the client all at once. Such a lengthy word string can identify itself as spam when delivered as an SMS message. Transactional SMS is preferable to promotional SMS marketing since it is subject to industry-set restrictions and conveys information in a straightforward and succinct manner.
Low price
The cost of transactional SMS services is low, and the cost of transactional SMS marketing services typically varies based on the user's location. Prices are low because SMS popularity has declined in recent years. Transactional SMS marketing services are inexpensively offered by network operators in many different regions. Because of the low prices, a huge customer base may be targeted.
Regional language support
Regional language support can be included into transactional SMS marketing services, making it simpler for customers to grasp. The application programming interfaces (APIs) used by the developers of transactional SMS marketing are integrated into their enterprise portal, from which the organization delivers the transactional SMS.
USSD support
Unstructured Supplementary Service Data (USSD) in mobile devices is generally supported by the majority of businesses who provide transactional SMS services. USSD can also be used to register customers for the transactional SMS service. Since USSD information cannot be kept, one-time client enquiries are typically delivered via unstructured supplementary service data. Additionally, this integration makes it very simple for customers to use transactional SMS.
Delivery notifications and DND allowed features
Transactional SMS marketing is distinct from promotional SMS marketing since, even with DND (Do not disturb) services turned on, customers can still receive transactional SMS messages. If the business is primarily using transactional SMS at the receiving end, the consumer can then receive the services at any time of day or at their desired time. The business using transactional SMS features has the ability to check to determine if the customer has received the transactional SMS marketing message.
Conclusion
Companies worldwide are catching up with the marketing and non-marketing possibilities of transactional SMS marketing as social media networking on the internet has led to a fall in SMS use among the general population. Due to the simplicity, automation, and ease of use of transactional SMS marketing, businesses who use it can significantly increase their revenues, customer satisfaction, and level of service. The leading bulk SMS service provider in Indore, Msgclub, offers transactional SMS marketing services among its array of offerings. Msgclub provides Bulk SMS Services. To start a trial click here.
Frequently asked questions ( FAQ )
1. How much does transactional SMS cost?
Transactional SMS in bulk can be sent for as little as 5 cents each message. The benefits of enhancing your customer service will far outweigh the cheap cost of sending your communications.
2. Is OTP a transactional SMS?
One-Time Password SMS is referred to as OTP SMS. A one-time password or code is sent to a user's mobile device using this type of transactional SMS.
You can also check our other relevent blog Bulk SMS Services.
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