Advanced technologies such as AI, big data, cloud, and AR/VR have aided businesses in fighting the pandemic and improving productivity and operational efficiency in recent year. Enterprises have begun to invest in these technologies to maintain business continuity with varying degrees of caution. According to a TechSci Research analysis, India's AR and VR market is predicted to overgrow over the next 4-5 years.
Researchers see AR/VR as presenting the new potential to connect customers, especially because these technologies enable no-touch product contact, according to the report titled India Augmented Reality & Virtual Reality Market 2026. In 2020, AR-VR technology was expected to advance at a breakneck pace. Because of market leaders like Microsoft, Apple, Google, Facebook, and Amazon, commercial use of the technology has surged.