Difference Between Traditional Marketing and Digital Marketing

Traditional marketing has been around for a long time. In the ’60s there was a boom in internal marketing teams, due to businesses realizing that they needed to differentiate from everyone else that had discovered print advertising.

But traditional marketing isn’t just print advertising.

No, it’s much more. And even businesses that claim to only use digital marketing will use some form of traditional marketing. Let’s go through the different mediums that are involved in traditional marketing.

Source: https://en.wikipedia.org/wiki/Digital_marketing

• Print advertising

This refers to businesses using advertising space in publications such as newspapers, magazines, brochures, leaflets and newsletters. Basically, anything that can be physically distributed to a large audience.

• Broadcast

Surprisingly this doesn’t just refer to TV advertising. Radio also classes as broadcast advertising, although TV takes much of the revenue of this channel. But who are we to say that radio ads don’t catch attention – there are a few earworms knocking around current.

Like print advertising, direct mail uses leaflets and brochures to target a large number of people. However, it is usually slightly more targeted than print, using demographic data to define the drop.

• Telephone

Probably the most hated method of marketing. Telephone advertising disturbs you when it’s time for dinner or you’re just about to sit down and watch Corrie. But for the bad rap it gets, it works. In fact, 90% of Fortune 500 say telemarketing is ‘effective’.

• Email marketing

One of the earliest forms of digital marketing, email marketing continues to be one of the most used and most effective channels. The recent General Data Protection Regulation has resulted in email marketing being more targeted than ever, which should mean higher conversion rates!

• Social Media

Perhaps the biggest opportunity to businesses. Best Digital Marketing Agency in Mumbai social media marketing comes in two flavours – organic and paid. Firstly organic – by using a company profile to reach out and respond to customers, businesses can increase their exposure and build a positive brand perception. Secondly, offers the opportunity to get your products and services in front of immensely detailed audiences – which can be refined down to the type of washing up liquid they prefer.

• Online PR

In its purest form, online PR is the distribution of press releases via email to publications. Online PR is incredibly important, however, because it comes with two well-known side effects.

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