Flyers are like the Swiss Army knife of marketing collaterals, they can do a lot of things, but one at a time. They can be your catalogue, your brochure, your sales rep or as simple as an awareness tool for a new shop opened up.
Brief: We want to educate people about the goodness of dates. We do not deal in reasonably priced dates, we want to cater to people who consume a higher quality of the fruit.
Aim: To distinguish us from the competition. We want to showcase the benefits of consuming dates every day. Show our rates but it should not be striking, some built-up is a must.
Solution: Make a flyer with a very tempting image, as first we eat with the eyes. After getting their attention, we can mention in a simple and easy-to-grasp layout the SKU details which are easy to consume with one look. If it is a pdf, the number has to be clickable. To read the full article please click here.
