Imagine you plan your dream destination wedding, without actually knowing the name of the destination. Sounds peculiar right? The same scenario can be compared in an online setting, where your consumers can search for products without actually knowing the right destinations.
This is where keywords come into place, to help people discover sites and services related to their needs. A domain name is basically the name of the location of your marketing company’s site. It is the URL bar that individuals can use to have simple and direct access to your site.
In other basic terms, a site can be viewed as your home. Then again, the domain name can be considered as your location, which individuals can use to arrive at your home the correct way. An IP address is allocated to every domain name to keep up with record and selectiveness.