Ask any seasoned digital marketing firm, and they’ll be sure to reiterate the unique challenges and propositions that come along when working on a Non Profit Marketing campaign. Their goals are different and therefore, a lot of the traditional marketing ideas don’t have much relevance for them. This blog post is about our work with a major CSR Foundation which specialized in offering vocational courses to aspirants. From paramedical sciences to Information Technology, Web development to logistics and supply chain management, they cater to a large student base. 4 years ago, when I began my own agency, I would have never thought that a Non-Profit would become a major key client, though I am not complaining!
All these activities were outside the scope of work, but they helped in building a bond that went beyond an agency/vendor relationship. I was truly vested and invested in their growth.
The Moment of Triumph
3 months into the project, we finally managed to convince the client to go live with 50% of the website done. The remaining sections could keep going live as and when the modules were completed and approved. Thankfully, they awarded us with a complete mandate for non profit digital marketing which consisted of managing their Google Ad Account (which was now live) and promoting the new website through SEO (which basically meant doing whatever it takes to grow the presence).
Read more: https://modifyed.in/blog/non-profit-marketing-how-we-helped-an-education-csr-get-1000s-of-students/