Social networks will be the channel of communication among brands and users, prospective customers or end users already faithful and engagement is how these users communicate what they think.

Content marketing is, for me, the guts of internet marketing strategies that can be performed on digital platforms and thus reach our buyer person.

This content is developed for every stage of the buyer's journey and is developed in ways to bring people to buy and loyalty.

During the adaptation of the content to the possible client and its own behavior in the digital platforms, there is a factor that determines this technique and shows how close the users are with this content exposed, this is the ENGAGEMENT.

The involvement is the way in which users transmit their connection to the business in social networks.

It includes the comments, I love (prefers), mentions, save (in case of Instagram), communications by DM, share on Facebook and repost on Instagram.

This metric helps us to learn how linked our users are with this content material and thus improve, refine guides tailored to our target market.

I leave you then these 6 tips that surely you will use to the maximum to obtain a much better engagement.

Tip Amount 01: Use opportunity advertising

If you have the ability to hit an audience at a https://socialfamer.com/buy-twitter-likes certain time of the year or at a certain special time, you can increase engagement.

Types of this will be the times of the year (Christmas, summer, and winter), festivities in the region (city or religious days), country or world (Halloween), important regional occasions (inaugurations), amongst others. This can increase traffic, presence and of course engagement if you are well managed and creative.

You can even take advantage of when there is a socioeconomic change that allows something or service to be exhibited or reduced, and then publications reflected in that area can make people aware of what you show.

Some also use tendencies as "video games of Thrones" because people who like that will be motivated to interact or talk about.

Tip Amount 02: Motivate the audience

The motivation of your audience is exactly what establishes your leadership over it.

To motivate your audience you must know the customer section you have and generate content according from what they are looking for, the same process that you have done in Listening, Predicting and Posting.

What is the difference or the aggregate, in this case, the VALUE? You must add value from what you decide to do for your users.

An individual must believe that he gets something at your profile or entering your blog. Usually do not generate content to attract sales, generate content that provides value from what people will do with it.

Find the symbolic value of what your product or service offers its potential customers and develop the content based on that.

The symbolic value is something similar to this:

Sports shoes or rugby: be fashionable, play sports activities, feel good, be comfortable.

Real Estate: Being in a family group, family union, shelter for his or her children, and shelter for the family.

Movie theater: leaving home, writing with family and friends, entertainment, sociable alternatives

Marketing Services: a rise in sales, profitability of your business, reaches the mark audience, profits.

In this way, develop this content that adds that symbolic value so that people correspond to what you do.

Tip Quantity 03: The format of the content determines the engagement

The format determines the engagement definitely. It has been found that the brain processes 80% of what it views and 20% of what it reads, so images and videos are the primary kinds of content with which users will connect.

Although this isn't a precise formula, it does not work like this in all brands. But the figures that are framed there usually occur with that regularity. The same you should always see that it works for you rather than that you can work according compared to that.

Tip Quantity 04: Brief videos increase engagement

We realize that video marketing is the development of the year and we had already read this in the post VDEO SALES MARKETING: a trend that goes such as a rocket.

So using the short video isn't just a plausible strategy to captivate your audience by the amount of content you can show, but it ensures your efficiency by being something that is trending.

You should use short videos that show:

Tutorials on the utilization of products or services

Characteristics or benefits

Brand identity

Cultural work of the company

Customer Support

Presence in workshops, courses or events

Human talent

Storytelling

How to do it at home

Humor: in this be careful not to be very regular

because people can distort the vision of your goal.

Any reason you want to use is good, as long as it meets what your community wants.

Video generates a much better engagement overwriting since it is consumed in less time, power more senses (auditory and visual) which captivates people, because the brain adapts from what it sees believing it actually happens, producing emotions that connect better with the brand.

Tip Number 05: Attract, do not invade

The inbound marketing for me personally works perfectly as long as you use it adapted to your buyer persona. But the relevant technique of this technique is that you always generate content in terms of attracting and not invading.

People reject the obvious publicity so do not make an effort to use direct messages, spam emails, cool calls, among others, which disconnects folks from what you would like to tell them.

Use digital platforms to teach people about the value provide you have, keep tuned in for what they want for (tip one) and keep content friendly, that generates value, adapted, persuasive, creative, innovative.

In this way, people will usually believe you are giving them something, which in the marketing mindset works because they'll try to return the favour, with data, mentions, promotion mouth area to ear consumers and undoubtedly the purchase.

A person will usually want to talk about something that generates an emotion rather than a lake that triggers him to leave.

Tip Number 06: Show who's behind the brand

While we are submerged within the mobile or the PC scrutinizing what is happening in the world, a brandname will never generate as much connection as when it is distributed to someone.

People prefer to see others, to feel that there is equality. Being empathetic and showing natural, organic, altered and allowing empowerment are sure ways to generate connection and this is accentuated when it's reflected who's behind the networks.

Whenever we see an important brand shows who its employees are and what they do to carry out the process that people usually see on the street and we can identify their similarities around, we get hooked.