What is the customer persona?
Customer Persona is a detailed representation of a fictitious person or a group of people representing your target market. This fictitious person or the group of people reflects the characteristics of your most prominent group of potential customers, who might become your customer and are not the actual consumers.
The aim of using customer persona template is to visualize and interact with a potential customer or customers as if they were a real person. This allows you to create personalized marketing messages for them. Everything you do will be guided by your customer persona, from product development and brand voice to social media platforms.There are many customer persona examples that you can find on internet.
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What is Customer Persona and its Effect | DIGITAL MARKETING |
