While some business operations warrant more effort than others, it’s imperative every aspect should be treated with the utmost priority. As an entrepreneur, you must treat your business like a machine—once you deem that everything is working, it will work as intended. The simplest parts, such as your business letterheads, are part of these seemingly insignificant details.
Letterheads used to conduct business with potential partners, as it presents your company in the best possible way. They need to be well-designed and equipped with the right elements, especially since visuals convey a thousand words.
To ensure that your business invests in the right letterhead, here are the three most important elements you need to incorporate:
1 . Your company name
The purpose of your letterhead is to let the reader know about your company. Leaving your letter blank is like sending an anonymous letter, which can be frustrating to read. Without an identity imbued in the letter, how do you ensure that the contents deliver the right impact?
Ensuring that your company’s name is presented warrants as a compelling introduction, but more importantly, it lets the receiver know that your business is real. With that being said, place your company’s name at the top of your letterhead. This allows the receiver to know that you mean business, thereby urging them to read further.
2. Your logo
The most successful businesses are identifiable due to their logos and slogans. A bitten apple, for instance, signifies the technology-driven Apple. The fast-food giant Wendy’s offers a red-headed girl, which people now recognize as their ultimate symbol. To distinguish yourself from the rest, a well-made logo must be present.
The top of the letterhead is the ideal place for logos, just beside your company’s name. Others find that using logos as watermarks work best, but the idea is to place the logo on the most visible spot. This boosts brand awareness, further prompting the receiver to read the contents of your letter.
Originally Published by- https://optamarkgraphics.com/