Rich results highlight essential information and help search engines understand the page's purpose as accurately as possible. They provide visually enhanced search results that contain more information to users compared to search results. Moreover, they help increase user engagement, CTR, and website ranking.
There are many types of rich results like featured snippets, Onebox results, search results, and more that you can use to divert more engaged users to your website and reduce bounce rates.
However, to make your content eligible for rich results, you must use proper markup and include every required field. Let's take a look at the steps to maximize your chances of getting Google-rich results here -
- Select the type of rich results for your content.
- Check the requirements and guidelines for rich results.
- Implement schema markup on web pages.
- Add your markup to your site.
Implementing rich results ensures that your content is being understood correctly by search engines and presented at the top. Likewise, they also help you grab the attention of your target audience and increase the likelihood of them visiting your website.