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Reconstruction of trust that has collapsed as important as the immediate head coach

Korean soccer is suffering from aftereffects of Klinsmann. Since former German coach Jurgen Klinsmann took the helm in March last year, the Korean national soccer team has continued to play poorly and finished the course of the 2023 Qatar Asian Cup, which it aimed to advance to the semi-finals. Despite constant controversy over his unfaithful attendance, Klinsmann's companion ended up being dismissed for the first time in 11 months.  토토사이트


The Korea Football Association's decision to appoint Klinsmann failed to convince its fans from the beginning. The power-enhancing committee that was set up to appoint a new coach from January to February last year was nominal. On the reason for appointing Klinsmann as coach, Michael Mueller (Germany) failed to even explain the proper criteria for the appointment, saying, "I wonder what style he would wear to the national team."

 

It was the opposite of the process of appointing former coach Paulo Bento (Portugal). In July-August 2018, Kim Pan-gon, then chairman of the association's national coach selection committee, put the coaches with tactical plans, so-called "game models," that are most appropriate for the national team's situation on the candidate list. Later, they selected candidates according to certain criteria, and eventually selected former coach Bento.

 

The appointment of a coach based on a solid system was enough to persuade fans. When former coach Bento was appointed, Chairman Kim was also honest about why other candidates failed. They were realistic issues that differed with the association, such as salary and residence in Korea. Thanks to the transparent appointment process and explanation, the trust of the association and fans became the driving force that guaranteed Bento a four-year and four-month tenure, eventually leading to the round of 16 at the 2022 Qatar World Cup.

 

Now, the association should focus on rebuilding its trust and system, which have collapsed as much as it did on appointing a new head coach. "In the process of appointing a coach, we will never decide on a coach based on show of hands from outside pressure," said Jung Hae-sung, chairman of the association's new power reinforcement committee, who is in charge of searching for Klinsmann's successor. The association, which lost the trust of its fans due to the opaque appointment process last year, should not rush but return public opinion through a transparent process.