According to the Cisco Forecast Highlights report, the internet video traffic is projected to grow four times from 2016 to 2021. Besides, it also stated the total video traffic (both business and consumer, combined) will account for 80 percent of all Internet traffic in 2021, up from 67 percent in 2016. This data strongly suggests the increasing inclination of people towards watching video content.
Though this is pretty amazing, it is not surprising. Thus, as a business, creating explainer videos can be very helpful to attract your customers and engage them by solving their issues, clearing their doubts, and teaching how to do anything. This will not only help increase traffic to your website or YouTube channel but also build trust and make more sales.
If you are still wondering whether you need to create explainer videos or not, then you can get an idea in this blog. Today, we will share the top 6 industries that can greatly benefit by working with an explainer video production company to produce and market quality explainer videos.
Travel & Hospitality
When you are competing in a visual and service-oriented industry like travel and hospitality, it’s a no-brainer to showcase your business expertise by explaining how you make the experiences of your clients memorable and long-lasting.
Healthcare
Nothing is more important in the world than the wealth of health. Since diseases, illnesses, and health conditions are becoming more common and people are becoming more aware of getting basic information online, it makes complete sense to create explainer videos with the help of professionals. When people see you imparting knowledge online in your area of expertise, they tend to trust you more.
Education
When it comes to making big decisions or solving problems, the education industry doesn’t fall far behind the healthcare industry. You can easily gain the trust of more and more people when you combine your marketing strategy with explainer videos. When students and their parents know that you go the extra mile in explaining things, videos can help you create the buzz and drive people to choose your institution more readily.
Software
While the software industry is not the most fascinating, it is definitely the one that needs the power of explainer videos. The unglamorous aspect of software businesses can be easily negated by humanizing brands through great video content. It allows you to connect with your audience at a more personal level and make a lasting impression before a site visitor moves on to your competitor.
Law
Like healthcare, the law industry involves the use of too much jargon that is beyond the understanding of a common man. This means a law agency can drive more traffic by building its reputation through great explainer videos. Such videos will help showcase your expertise in your area and thus, entice more people to choose you to solve their real-life problems that require the intervention of law.
Finance
When it comes to money, people always want to know more. Whether it is about saving money, making money, or investing money, more people than ever are watching explainer videos based on finance topics. So, take the reins in your hand by releasing the best-ever video content for your target audience.
Apart from this, businesses in other industries like e-commerce, real estate, public relations, and manufacturing can also work with an explainer video production company if they want to build a reputable brand, boost their online traffic, attract more people, and make more revenue.
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