While many people move mostly in a digital space, physical marketing is still important in the promotion of a brand. Small- or mid-sized businesses especially benefit from the distribution of flyers and other such promotional materials. Also, the distribution of flyers also accounts for that small portion of the population that is not on the internet, which is still around 30 million Americans.
There are few things that can match a well-designed and informative flyer. Not only can it capture members of your target market that are more difficult to find, but it can also promote your brand and business in unique and inventive ways. However, even the best-designed flyer won’t be effective without proper distribution channels.
In this article, we are going to talk about the best places you can distribute flyers to promote business. Here are some of them:
Local newspaper distributors
Even if the majority of the news is now distributed online, newspapers are still a popular choice for most people. However, taking out a full-page (or even just partial ads) can be expensive for a small business.
As such, you can go to your local newsstand and leave out your fliers, which costs nothing if you’ve built a solid relationship with your local news distributor. If you’re lucky, they might even agree to let you insert your flyer into their publications before they are sent out.
Other businesses
One of the easiest ways to ensure that the local economy stays strong is for local businesses to band together and form great relationships. If there is a business nearby that provides goods or services that relate to your enterprise (that do not necessarily compete), it might be good to carry flyers and pamphlets promoting each others’ businesses.
Originally Published By https://optamarkgraphics.com/