Properties were viewed as a luxury investment a few decades ago. The excessive rates imposed on the numerous home projects were only affordable by the very wealthy. Even buying a property involved a drawn-out and difficult process. Homebuyers were required to gather and sign a never-ending stream of paperwork while also looking for a broker who could get them a fair bargain on the desired house.
But this pattern has undergone a significant change. Many property buyers conduct their research online and find it simpler to browse and shortlist flats virtually before seeing them in person. In fact, statistics show that 92% of homebuyers use the internet to identify their ideal residence. In addition, 42% of real estate market investors use the Internet as their primary search engine, and 82% regard online agents as trustworthy sources of information.
In India alone, there are currently 450 million active Internet users, and based on current trends, there will be 635.8 million active Internet users in India by 2021. For real estate developers, these developments present a special opportunity as well as a challenge.
In order to interact with the next billion Internet users in India, they must fully utilize the expanding digital audience with digital marketing agency for real estate .