Content can become out-of-date, misleading potential clients and other stakeholders. The latest web browser update might change the way your website displays — or prevent it from being displayed at all — preventing customers from contacting you. Key features like lead forms and shopping carts can malfunction, resulting in lost business. New exploits can result in your website being hacked and taken down. Hackers could steal client data from your website, harming them and the reputation of your business. A website maintenance plan ensures that your website is working properly, represents your business well, and is processing leads and sales properly.