Blog posts are essentially of two types, the personal and the professional. The personal ones represent traditional blog posting. It is how the blogging process started. However, they are not of SEO value unless they represent a company. This is where professional blog posts come in. These blogs are journals maintained by professional services. Here are ten summaries on how to write compelling blog posts.
- Presentation of perspective: Use a perspective in the posts. To elaborate, present a reader perspective in the posts. When you are writing a post on handmade chocolates, be expressive about why you like the handmade chocolates especially. The reader must be able to relate with your perspective. In the above example, the reader must be able to feel the same attraction that you have for chocolates.
- The tonal balance: Balance between personal and professional tones. A blog post has the traditional implications of being a personal journal. But, you want to use it for professional purposes. You need to maintain a balance between these two aspects. Hire a good professional writing service for the purpose. Ask for sample blog posts from the service. Ensure that you are not going overboard by becoming too personal. It must not be too professional and dry even. Maintaining the right balance is crucial.
- The right person (grammar): Choose the right person. Writing in first person is not preferable for professional blog posts. This hampers the exclusivity of web content as the first person playfield. Choose to write in second person. The approach must be towards presenting friendly information to the reader. The post must encourage the reader to comment on it. Receiving unique comments is an essential aspect of organic promotion.
- Mentioning company name: Mention the name of your company. Do not overdo it though. Sometimes, webmasters also omit the name because it is already present in the title/URL of the blog. Instead of writing something like “I offer xyz”, write, “The company offers xyz”.
- The interactive quotient: Make it more interactive than articles. Pitch in more questions in the post. Try to engage the reader into a discussion. Good blog posts receive hundreds of comments.
- The blog must be complete. If you are asking questions, do not forget to answer them though. You are not hosting a quiz. However, be creative in answering.
- Keep it interesting like an exciting semi-personal journal. You should be able to relate your personal experience, but in an interesting professional tone.
- Create more direct titling than in articles. The title must have a call-to-action appeal.
- Encourage the reader to comment. This old strategy always works. Besides, organic comments increase the SEO value of your blog.
- Maintain an organized blog: You can create sections and sub-sections. Use the various formatting tools to make it interesting. Change the theme of the blog periodically. Your main objective is to maintain the freshness of the blog. The user must be able to find what he/she wants readily at your blog. Properly name the different sections and sub-sections. Also, keep posting periodically.
Pramod Chandraker has 15 long years of experience in Digital Marketing and website designing. Currently working with OS Digital, a leading digital marketing organization providing digital Marketing, content writing, Bulk SMS and Voice call services.