There has been a rapid advancement in the field of technology. It is a key driver of every industrial or business sector. In marketing, new strategies are devised and put to use every day. As new marketing strategies are on the rise, email marketing still holds the fort even four decades after its advent. And, the importance of email lists bulk database is still very much there.
With 2.5 billion users globally, that is 34% of the world's population, and 196 billion emails being sent daily, email marketing is not going anywhere. Given this, b2b data providers in the UK are doing brisk business.
Email newsletters are one of the most popular email marketing tools as 99% of consumers check their emails daily. Emails are a key factor in the success of content marketing. If that is not enough, 73% of millennials prefer communications from businesses to come via email. The stats mentioned above clearly shows that email marketing is an important tool for marketers.
Here are some more reasons why email marketing is important for your marketing efforts.
Customizable and personalized content
Using emails for content marketing allows the creation of customized campaigns. Target content can be created through segmentation. As a result, you can send emails according to the customer it is being sent to. According to campaign monitor, marketers that use segmented campaigns have seen a rise in revenue of up to 760%. Segmented and targeted emails generate 58% of all revenue according to DMA. It is visible that segmented and targeted emails are very crucial. They are game changers when it comes to online marketing.
Economic and cost-effective
Email marketing is very cost-effective compared to traditional campaigns like TV or print. It provides the ability to reach many customers with a few pennies. Regarding the return rate, research was done by VentureBeat and the Direct Marketing Association (DMA). For every dollar spent, email generates $40 in ROI. It makes email marketing cost-effective from a financial viewpoint.
Communicating with audience
Emails can help you be in touch with your customers regularly. Regular information or news about the brands can be easily given via email. This makes them think you have them in mind, creating a sense of loyalty between a brand and its consumers. Being in touch with your customer improves real relationships thus creating a bond of trust and loyalty. Given this, b2b data providers in the UK are much sought after by businesses that want to leverage email marketing.
People engage with emails
Emails have been a way of communication for a long time, over four decades to be specific. It has swiftly become one of the leading choices of communication. Almost everyone has a way to engage with an email in some way or another. You can use emails to generate traffic for your business. Email marketing contributes up to 25% of sales in some businesses.
Owning your media and contact list
On platforms like social media, the content and follower list are owned by the social media platforms. Even if you’ve got a large follower on social media, you don’t own your follower list. However, things are different with an email contact list. Regardless of the email provider, you can own your follower list or customer list. It is a reliable way to maintain your followers and contacts.
Having a forum for self-promotion
Self-promotion is one of the best ways to attain customers. No one will buy from you if you can't promote yourself and sell your company. However, in cases where prospects have not opened up to receive updates about your business, self-promotion is awkward and very uncomfortable. With email marketing, where customers opt in, you will always have a way to promote yourself.
Collecting customer reviews
If you want the customer to keep interacting and purchasing from your brand, email marketing can get the job done. For example, you can send surveys to obtain customers' feedback on topics like satisfaction which can give you an idea of the product's popularity. That can be used to strategize campaigns to improve your customer experience.
In conclusion
Email marketing is one of the most effective methods to contact your target audience. It may also increase sales and leads. So, your email list bulk database is of great value. Since the customers want to hear from you, you can send emails about new products or content without being uncomfortable.