Why Brands Should Never Miss Out on Social Media Marketing (SMM)?

The recent trend suggests that Social Media Marketing is one of the biggest weapons of Digital Marketing. Social Media Marketing utilizes popular social media channels or platforms such as Facebook, Twitter, Instagram, LinkedIn, and more for enhancing online brand awareness and reputation.

Brands belonging to different business genres often turn to a top social media marketing company in Kolkata for Social Media Marketing. Equipped with top-notch designers and experienced content writers, the top agencies aim to produce out-of-the-box and trendy content across all these social media platforms.

Studies claim that more than 90% of the new businesses are heavily active on the different social media channels.

A big reason behind that is the massive popularity of these social media platforms. The popular social media channels are packed with people belonging to different genres of life. This presents a brand to reach out to people very people as everyone can be found under one roof.

Here are some amazing facts about the most popular social media platform Facebook:

• More than 85% of smartphone owners have an active Facebook account.
• The Facebook app is opened on an average 8 times in a day by Indian youth.
• More than 80 million pages for Small Businesses can be found on Facebook.
• More than 85% of online marketers, engage in Facebook Ads

Not just Facebook, the other social media platforms also provide a plethora of benefits to brands when it comes to online branding and promotion. Here are some of the major advantages of Social Media Marketing (SMM):

• Building Brand Presence – Social media platforms are best suited to increase the visibility and awareness of a brand. The common social media platforms are packed with people belonging to different age groups and different spheres of life. With a pool of audience, a brand can easily reach out to its target audience by using the different platforms. For example, a brand dealing with cosmetics should focus more on Instagram because women are more active in Instagram compared to other social media platforms.

• Build Relationship with the People – This is one of the biggest advantages of social media. It helps a brand to connect with its target audience. This helps in gathering valuable feedback directly from the source. A brand can improvise the services offered with respect to the feedback. On the other hand, a brand can also take prompt actions to solve customer enquiries and problems. This gives a very good message to the audience that they matter.

• Improving Brand Authority – In the modern-day world, any brand’s value is often determined by the number of followers or page likes. Nowadays, users often check the social media filters of a particular brand before opting for their goods or services. As a result, social media has become an important parameter for brands to enhance authority.

Conclusion

There is no denying the fact that Social Media Marketing is one of the most effective elements of Digital Marketing. Social Media Marketing is not just about frequently posting content on popular social media channels. From strategy to implementation, there are so many aspects associated with it. This is where a social media marketing company in Kolkata will help you. The top agencies are packed with trained professionals who create extra-ordinary content for brand promotion.