Even though experts for SEO in Surrey believe that they are doing the right thing, sometimes they overlook the little things that matter. Today, we will discuss some of the most common SEO mistakes that usually experts make while planning and executing an SEO brand strategy:
Mistake 1: Not setting clear SEO goals
Traffic is not a goal. It’s a parameter, common for all SEO plans. People should not confuse ‘Getting Traffic’ as an SEO goal. You should have measurable objectives such as increased sales, higher app installations, increased average view time on videos etc. It can even be a better quality of traffic or more organic leads.Without clear SEO goals, you are trying to fulfil a bunch of vanity metrics. When you plan your SEO strategy, set your goals.
Mistake 2: Ignoring Search Intent
Search intent is a sophisticated term for the ultimate motivation of the user for searching. It is the hidden factor that highly affects SERP rankings and Google also favours a site that is better at satisfying a user’s search intent for a given query.Instead of only focusing on the keyword ranking, try to focus on what the user wanted to get when they searched. Satisfying the keyword requirement for google crawler may give you a temporary ranking. However, if you want to play a long game of SEO in Surrey or anywhere in the world, try to focus on satisfying the searcher’s intent.
Mistake 3: Overlooking Mobile Traffic
More than 65% of the total website traffic comes from mobile searches. So, If your website is not mobile-friendly, you are already missing a lot of traffic. Even Google favours a website with mobile-friendly attributes. A mobile website that loads faster than or within 3 seconds,then it’s considered very SEO friendly. So, while doing website SEO in surrey, make sure you use responsive designs, themes and tools.
Mistake 4: Sticking to old school SEO practices
Google Search constantly updates its algorithm. This has a direct impact on SEO techniques. What might be the best way to gain ranking, 10 years back, may not be a great option right now. While techniques like keyword stuffing and using private blog networks seem useful, they have gone out of trend. You may get penalised by downward ranking if you use one or more of such methods.
Rather, you should focus on understanding the newer search algorithm and focus on developing a strategy for SEO in Surrey that addresses the modern parameters.
Mistake 5: Buying backlinks
Buying links to boost your website ranking has gone out of trend years ago. Instead of getting ranked, you might get penalised for poor quality links. The agencies selling you links only have a list of sites from which they sell links.
Google has a track record of such a website and knows how to de-rank or devalue the backlink. Also, if you’ve started good quality link building today, that does not mean everything went fine. Your 10-year-old sins of bought links can still get you penalised.
Rather hire an SEO service that can get you high-quality backlinks from your niche while working within Google’s ethical linking domain.
Mistake 6: Forgetting about Content Formats Mix
People ought to forget that content is not only written words. Videos, pictures, infographics, podcastsetc.also count as content. You must include these content formats in your content mix. You would have noticed that video content is increasing daily on social media platforms as well as google SERP. It’s because they tell more in less time.
Only text-based content can be difficult to work with for SEO. It’s because every site and blog is doing the same thing and hence the competition has grown strong. So make sure to include all types of content mix in your strategy SEO in Surrey.
Mistake 7: Ignoring Branded SEO & EAT
SEO in Surrey should not only focus on getting you ranked but also on maintaining the position. It’s about building a trustworthy brand. For this, your website needs to be genuine, trusted, and popular. This is based on the concept of Google’s E-A-T which means expertise, authority, and trust.
These factors are determined by a combination of multiple datapoints and algorithms. To become good at building your EAT:
-
Incorporate ways to increase brand-related searches in your SEO strategy
-
Try to get featured in some of the top media publications
-
Provide more detailed information about your company such as location (address), author bios, recognitions, and awards & recognitions etc.
Conclusions
There are many ways to get ranked on top of Google’s SERP. However, there are only fewer methods to help you maintain the position. Only an ethically developed and strictly implemented SEO strategy can help you do that. And only experts in SEO in Surrey at Activ Net Marketing can help you design that strategy. Contact us and get the best quotes on Surrey’s best SEO services.