MARKET OUTLOOK
The market for pet healthcare in Scandinavia is projected to expand with 4.34% of CAGR in the forecasting period of 2019-2025.
The Scandinavian countries comprise of Norway, Sweden and Denmark. Due to the presence of strong animal rights legislations in the country, the Scandinavian region is an excellent place for one to own pets. The adoption rate of dogs is higher as compared to that of cats, due to dogs’ familiarity with human behavior and emotions. People have become aware of the health benefits of owning pets, especially dogs, and this has propelled the growth of Scandinavia’s pet healthcare market. Counterfeit pet care products available in the market are deceptive and customers are misled into believing these products to be original. The presence of these products is hampering the market growth. Also, dogs can cause allergies, rashes and other skin problems, which is another reason that makes people apprehensive toward adopting pets. This is another factor that limits the growth of the Scandinavian pet healthcare market.
COMPETITIVE OUTLOOK
The prominent companies in the Scandinavia Pet healthcare market are Orion Corporation, The Hartz Mountain Corporation, Eli Lilly and Company, The J.M. Smucker Co., Zoetis, Inc. and Bayer AG.