Online polls are an effective and powerful tool that supports the marketing strategy of all businesses. A business needs online polls to gauge the overall performance of the products and services offered. Through online polls, you receive genuine feedback that helps in improving your business marketing practices and other associated strategies. But not all businesses can reap the benefits offered by online polls.
There are many businesses with poor poll response rates. Therefore, they are unable to make informed decisions for their organizations. The reason for poor or low response rates could be the design of the online polls, which are not effective.
When you design the online polls in a smart way, it will help get a higher number of responses.
So how to create a smart online poll design?
You can go through the points given below and analyze them to understand which will work well for your business.
#1 You Must Have Specific Survey Goals Or Objectives: When you lack a specific objective for the survey, it will be hard for you to frame the right kind of questions. Being clear about the surrey goals is an essential primary step. For instance, you can have survey objectives like getting product reviews, checking customer satisfaction, or even new features they want in a product. Without pre-determined survey objectives, you will not have any specific direction for the surveys. It will lead to a vague or generic set of poll questions. Moreover, you will not be able to use the results received from the respondents in a fruitful manner.
#2 You Should Have A Short Survey: You already know that the online polls or surveys should be short. A short survey is easy to participate in and provide responses to. If you keep the online polls long, it will be time-consuming for the respondents. It might happen that they abandon the online polls midway. In such a way, you will not get accurate and high-quality responses. Therefore, you should not have more than 5 to 6 questions in your online surveys.
#3 While Forming Questions, Make Sure They Are Easy To Comprehend And Answer: When you prepare questions for the online polls, ensure they are easily comprehended. Only when the respondent understands the questions accurately, they will readily provide the answers. If you are twisting multiple questions into one, it will be difficult for respondents to understand them. Use short, simple, and direct questions that your respondents can understand. You can even use multiple-choice questions to make it easier for the respondents to answer the questions. Sometimes, it is better to employ questions that require answers in just a simple “yes/no” format. All these things will make the online polls convenient.
#4 Group The Question Based On A Topic: You can have multiple topics in an online poll or survey. You can group 2 to three questions for a particular topic. In this way, you can enhance the effectiveness and design of the online polls. With this, you will ensure that the questions are not more than six to seven.
#5 Make Use Of The Customization Feature Of The Online Poll Platforms: the internet offers multiple online poll creation platforms. You can choose from them to create an effective survey for your organization.
One of the best online poll creation platforms is PollDeep.
It offers a wide range of customization options and templates.
You can choose the template that suits your requirements. You can change the colors of the forms, the font style, font size, and overall appearance. Moreover, you can add a company logo and improve the business branding through online polls. Be very specific about the layout you are using in the online polls. The visual appearance will have an impact on the response rates.
#6 You Must Have A Diverse Set Of Questions: You should not design an entire online poll with similar question types. You can diversify the types of questions to improve the response rates. It will also help in keeping your audience engaged for a long period. You can use multiple-choice questions, ratings, picture selection, and more. It will make the online polls better than other traditional polls.
#7 Have Proper Flow While Asking Questions: When you add a question to the online polls, ensure that you maintain a proper flow. Without a natural flow, you will not be able to get correct answers. The respondent may get confused, and this might lead to the gathered data being inaccurate.
Summary: No doubt there are multiple online poll creation platforms, but you should choose the best. When you work with the best tools, it will be easy and convenient to design smart polls.