One of the types of interaction between any living beings that communicate with each other is non-verbal communication, its functions are the transfer of diverse information without resorting to speech mechanisms. The physical body of an individual is used as a tool for broadcasting messages. The functions of non-verbal communication include a variety of gestures and body postures, facial expressions, and voice timbre. All these means add imagery and emotionality to the transmitted information. Some researchers claim that no more than 7% of information is transmitted using the speech channel of communication, 38% comes through intonation, tone of voice, and 55% falls precisely on non-verbal, primary non-verbal components of communications. This indicates that even if the words are primary, it is important how they were said, what non-verbal subtext was embedded in them. An individual becomes much more understandable to the society around him when there is an opportunity to observe his gestures and hear intonations. The ongoing research indicates a parallel evolution of communication at the level of the biological development of the species and in the context of the culture being formed. If you focus on gestures, they are divided into several categories and can indicate a lot, that is, understanding sign language is very important and necessary. Part of non-verbal communication is communication expressed through gestures. For example, when the interlocutor rubs his forehead or chin, this indicates his suspicions or secrecy, the same is evidenced by the desire to avoid eye contact with eye diversion, attempts to cover his face with his hands. On the contrary, openness will be indicated by a reduction in the distance between interlocutors. When a person, while conducting a conversation, begins to periodically touch his nose, this means that he is in a problematic position for him. The fact that he doubts something will be indicated by scratching the side of the neck, if he scratches his ear, reports his disagreement with what he hears from his partner in conversation, but if he periodically sips his earlobe, he makes it clear that he is already listening tired, and he himself would like to express his own opinion. As an illustration of non-verbal communication, handshakes are very revealing, they say a lot in a relationship דירות דיסקרטיות בחיפה. Giving the hand up with the palm indicates subordination, if one of the meeting people grabs his hand during a handshake in such a way that the palm of the second person is below, this indicates the imperiousness of the first. If a straight arm, not bent at the elbow, is served, this is evidence of a different status of those meeting or of disrespect for a meeting partner. When only fingers are extended for a handshake, this expresses disrespect for the individual. Handshakes are very different in different countries. A firm and energetic handshake from an American or a European will be perceived with bewilderment by a person from Asia, where long and soft handshakes are accepted. The features of non-verbal communication include the practical impossibility or high complexity of controlling the position of the body and its members. Tension is characterized by raised shoulders, when a person relaxes and tunes in to solving difficulties, his shoulders drop, and his head, on the contrary, rises. The head tilts to the side - a sure sign of curiosity, if the interlocutor is a young woman, this may indicate flirtatiousness. A lot about a person can tell his face and especially the look. A very important element of non-verbal communication is the ability to recognize gestures that involuntarily say a lot about the interlocutor, due to their unconsciousness. Particularly important are body movements that indicate deception on the part of the interlocutor, this is blocking the mouth with a hand, and touching the nose or dimple under it, moving the eyes down or to the side. Contacts between people that develop in the process of their joint activities are subject to the principles of communicative interaction, which consists of three parts: Communicative, which determines the information exchange between contacting people. Interactive - the organization of the means of exchange. Perceptual, implying the formation of the perception of individuals by each other in order to establish mutual understanding between them. Be that as it may, but communicative interaction has non-verbal and verbal (verbal, speech) components, moreover, information that is transmitted by words is processed using logic and intelligence, while intuition is applicable to interpret signals of a non-verbal level of communication. Since a person knows the language that he uses to exchange the most diverse information, any phenomenon for him acquires full meaning only after its name, that is, after using the language - the system of basic encryption of information that generates words. It is the words and the language consisting of them that make it possible not only to generate individual, quite definite attitudes in the society, but also subsequently to control the response of the society.