An analysis by Triton Market Research concludes that the European wifi analytics market will grow and expand at a CAGR of 20.70% during the forthcoming period 2019-2028.
The countries evaluated in the Europe wifi analytics market are:
• Italy
• The United Kingdom
• Germany
• Russia
• France
• Spain
• Rest of Europe
The increasing public wifi hotspot space is leading to the growing demand for wifi analytics in the United Kingdom. Boost & Co invested in a UK-based firm, Purple wifi. They provide a wifi platform to businesses for them to offer free wifi usage to their customers. They aim to understand their customer behavior better through this activity. Moreover, due to the growing number of consumers, telecommunication companies are shifting data off their cellular networks to make the used bandwidth available.
As a part of this trend, carriers have already started to provide wifi calling and are also making huge investments for high-standard connectivity, aiming at better call quality. Besides, phone manufacturers have begun offering handsets that are able to swap between cellular and wifi networks effectively. These developments indicate the growth of the European wifi analytics market.
In the United Kingdom, people expect free wifi to be available in public spaces like restaurants, hotels and retailers. For instance, the deployment at London Underground offers free public wifi on its transport networks. With the implementation of smart street initiatives like superfast Wave 2 wifi in public spaces, the wifi analytics market in the country is likely to grow further in the next coming years.
Purple is a company providing a wifi analytics platform. Purple wifi is a well-established guest wifi analytics product provided by the company. The company enables businesses to look at their physical spaces by providing customer behavior insights. It works with different brands, including Merlin Entertainments, McDonald's, Walmart, Michael Kors and Miami Heat. The company is headquartered in Oldham, UK.
Some companies in the wifi analytics market are Cloud4Wi, Yelp Inc, RetailNext Inc, Purple Innovation LLC, Hughes Network Systems LLC, Ruckus Networks (CommScope Inc), Skyfii Limited, Blix, Cisco Systems Inc, GoZone Wifi LLC, Aruba (Hewlett Packard Enterprise Development LP), Fortinet Inc, and Singtel.