Video Production is a great way to get a lot of information across in a short amount of time in a way that is both absorb able as well as palatable.
That means it’s very shareable, and social media is where most of the content is shared. After watching branded social media videos, 64% of consumers consider making a purchase. In addition, social video generates 12 times more shares as text and images combined.
This level of sharing results in a massive amount of exposure to a specific audience. On mobile, the video takes precedence over all else. If you’ve ever tried reading an article or webpage on a mobile device or smartphone, you know how difficult it can be.
On a mobile device, video is much easier to consume than content. With mobile devices accounting for 75% of all internet activity, this is a critical factor to consider. Mobile devices are ideal for short, compelling videos with educational or entertainment value.
