The 'About Us' page is an essential part of any site. It is actually among the most gone to pages of any and every site. Think about it - if you wish to discover a business, organisation or individual , it is most likely the very first page you search their site.

One of the very first impressions you can make on a possible customer is from your 'About Us' page. This is excellent news for everyone, specifically due to the fact that it is one of the best pages on your site for you to truly personalise and get innovative with.

We have actually all seen great 'About Us' pages, and we have actually all seen bad ones similarly. The preliminary question here is: What really makes a good 'About Us' page?

Be Unique

We definitely believe it needs to be remarkable.

The 'About Us' pages that we all remember are the ones that really stood out to us: possibly the page was amusing, entertaining, utilized a lot of good images, or anything else that made it remarkable.

Whatever it is, discover the special points of your company and let it shine artistically in your 'About Us'. Depending upon your organisation' style, you can make it work to develop an 'About Us' page that stands apart against other businesses in your field.

Bear in mind that your consumers will value a company that doesn't take itself too seriously. If you reveal a little humour, and originality, through your 'About Us', then it exposes a wacky side to your company that will appeal.

Personalise Your Page

The 2nd thing to bear in mind when you're producing a efficient and great 'About Us' page is to personalise it enough, to match you and your organisation. It must contain details that would connect to your users and customers. Personalisation will likewise help to show the gentle side behind your business and brand; depending on just how much information you are prepared to share.

Nevertheless, if you think that you are a business that does not want to expose any individual info about you, or individuals behind the business, then there is still a way to customise your brand through your 'About Us'. Believe like a worldwide brand, and expose the elaborate details about your company: for example, show how your business came to be, and reveal other intriguing bits that just your true fans would care to find out.

Inform Your Story

If your organisation has an especially fascinating, or unusual, back story associating with how it happened, then that would likewise be a fun way to make the most of your 'About Us' page alone.

Reveal your story - the how, why, and what your business ultimately stands for. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to provide that differs from the remainder of the market.

Although, constantly keep to the fact that your 'About Us' page shouldn't be too prolonged. You do not wish to overload your customers with excessive info, or, certainly, bore them off the page. You wish to keep your page interesting and captivating. It is suggested to separate any big bodies of text or details with enjoyable images, or an especially pleasing colour scheme.

Create an Organisation Timeline

Another fun method to expose everything about your service, which won't be too wordy or dull, is through an interactive timeline.

This is likewise a good way to easily display substantial times that your business broadened, and highlights for your business. It keeps the tone positive, and concentrates on how effective your service has ended up being over the timeline.

Also, if you make it interactive, you can permit your users to click through to find out more about the turning points that they find fascinating. This will then entice them to read more and spend more time with your site and business.

Be Clear and Concise

Asides from inserting fun and your own uniqueness into your 'About Us' page, you need to remember that the main point of the page is to explain who you are. The page must, many of all, be helpful and clear.

The 'About Us' page need to explain succinctly what your business does, and what the objective is, however in an enjoyable and relatable manner. Don't overdo it with the explanation, however - the very best 'About Us' pages are concise and basic, making it simple for the audience to comprehend your service and your objectives.

Another strong method to inform your consumers helpfully is through using a couple of testimonials. Ask your previous clients for these and feedback - and keep in mind to designate their names and authority to the quotes. Reviews will make your business look more legitimate and successful, in addition to quietly boasting about the strength of your customer base.

Individuals Behind Your Company

You might not always want to focus on your business and goals if your business desires to be more friendly and relatable. Because case, it may be more attracting focus your 'About Us' page on you and your employee. Specifically if you have a little group, concentrating on your staff can be a really effective way to attract your customers, as they can see individuals working behind your https://www.yougodesigns.com.au/our-services/affordable-web-design-agency/ business.

You don't have to consist of a lot of details about anybody in particular, and definitely not any truly personal details. However, if you get the team member to write short paragraphs about themselves, exposing an eccentric snippet about themselves or what they do in the group, then this will suffice information.

It is also essential to utilize images for every single team member, and make the images look fun and special, in order to genuinely show the feel and personality of the business. Fascinating images compliment any 'About Us' page.

We hope that you have enjoyed our examples, and concepts for how to develop a great 'About Us' page. Check out your own page - do you feel motivated to make the little changes that make it truly stand apart?

All 'About Us' pages are different, and they should be created to match your business' character! There are no rigorous guidelines, simply keep in mind to hang around and don't overlook the value of this page.

If you need assist with developing an efficient 'About Us' page, or any other part of your website, then Bright Yellow Creative can help! Contact us today to find out how we can make your company really stand apart, and drive traffic; increasing your customer base significantly.