Light hues of pinks and purples on a beauty brand's website look aesthetically pleasing. But did you know there's a psychological element involved in the selection of those colors and shades?
Web designing isn't for everyone. It's an art that a few can create. And to ace the job, you need to do more than work on navigation and call-to-action buttons. A good design is always the one that ensures the best user experience and has aesthetics. It sets your website apart and paves your way to digital success.
There are generic website design principles that help you on your way. But you can always think about taking reversible risks and see what works best for you.
To get it right, understand the six elements and kickstart designing!
Visual Appearance and Layout
The overall look of your website can make or break it. So be sure your site leaves an impression on visitors - web design Dubai can help you get such a design!
You want your visitors to appreciate their experience with your site because it takes only 50 milliseconds to decide whether they like it or not.
The visual appearance should be intuitive and accessible. Add whitespaces, margins, or padding to avoid stuffing. You can go for grid-based designs and keep the design items organized.
You can use photography, graphics, or icons with your text to attract visitors but ensure that everything goes well with each other and represent your brand.
Also, the site's layout can even direct your visitor's eyes and behaviors and place each piece on your website hierarchy wise.
Color Selection
Colors create a massive impact on your visitors. If you choose the right color scheme and fonts, your site can help build a positive opinion about your website. You should always think in a broader way to narrow down shades or color ideas.
For example, what are your industry and brand? Think about the target audience while choosing a hue. Do a lot of research for choosing your primary color, then think about the rest of the palette to go with it well.
You can even pay attention to your visitor's expectations to find the right color palette for your site.
Typography or Fonts
Just like the color scheme, you need to brainstorm your fonts too. The right option will communicate your brand's message in a better way. If you are working on a lawyer's website, go for a different serif font with extra bits hanging off at the letter's end.
And if you think about using Arial or Times New Roman, know that design geeks may recognize them quickly.
You are free to choose whatever goes well with the industry and looks unique. But ensure that the font does justice with the site's overall layout while maintaining the balance with freshness.
Navigation
You don't need a creative approach to work on your site's navigation. Also, navigational elements like header, body, and footer direct your site's visitors to the information they were looking for quickly.
If you want some creativity that works for you, you can add the "Back to Top" bottom to guide visitors and save their time.
More importantly, you should put the footer navigation menu to some fair use. It brings conversions if you optimize it, mostly when a user spends a considerable amount of time on your home page, they might want to hear more from you via emails.
Site's Content
Whatever you are posting on your site must translate your brand image or message, including content. It must align with your layout or design.
Use the words that help you sell, eliminate anything that stands in your way. Pay attention to how content appears on your site. You should use headings and display text to put forward the necessary information.
Visitors aren't likely to read long paragraphs or fictitious ideas about a product or service. Keep your content short and meaningful to make the most of it!
Mobile-Friendly Design
While working on a website's design, don't forget to make it mobile-friendly. A sleek, compact, and user-friendly website is incredibly essential for any brand or business's success.
More importantly, mobile web traffic beat desktop traffic quite long ago and is likely to continue like this. So think about visitors who will access the site via a phone or tablet.
On the other hand, search giant - Google is working on a mobile-first index to rank websites in the search results. So, a mobile-friendly website is smart and essential at the same time.