There are many advantages to mobile advertising for businesses. First, it’s an effective way to reach a large audience. According to a study by Statista, 78% of smartphone users are active on social media and that number is only going to increase. Additionally, 66% of adults use their phones to research products and services before making a purchase. This means that businesses that targeting mobile ads are likely to reach a large audience. Second, mobile advertising is cost-effective. According to a study by Forbes, mobile advertising campaigns that are effective can be as low as $2.50 per click. Additionally, Mobile advertising personalization options have been expanding recently. Businesses of all sizes might see an increase in sales thanks to mobile advertising.
