Burger King Menu decided to remember with the most unusual scenes of the night in its stores and promoted its new campaign “The best of BK, without the worst of BK”.
All these months of isolation have passed and the conclusion is that the longing for leaving home is constantly present in Brazilians' daily lives. I miss the favorite restaurant, go out with the family and, above all, the fun evenings with friends.
The campaign, in addition to reinforcing the brand's performance with the three main delivery partners, also features six special offers, on orders placed through the Rappi, Uber Eats and iFood apps, with up to 70% off between 00:00 and 5:00 in the morning.
Created by DAVID, the campaign highlights the unusual side of the scenes found at dawn in the brand's restaurants. “The film is a real portrait of what used to happen at dawn at BK. The scenes are composed of material found on the internet, videos sent by consumers and videos captured by a team on duty in stores before the pandemic”, explains Rafael Donato, DAVID's Creative VP.
“We always seek to be attuned to the behavior of our customers in order to be able to create offers and services that meet their needs. We saw through our social networks recurring mentions about missing being in our stores, and we decided to play with our own 'embarrassing situations' through this campaign, in order to bring more lightness to our consumers at this time of pandemic, says Thais Souza Nicolau, Director of Communication and Innovation at Burger King. The brand was a pioneer in offering late-night deliveries, counting on this service since 2018.