Mobile affiliate networks are an integrated platform that connects advertisers with app developers looking to sell mobile ad space. The mobile content aff network works as an intermediary. The publishers use the supply-side platforms or the SSP, and the advertisers use demand-side media or DSPs. Mobile affiliate marketing is currently the highest-growing advertising market. Mobile apps offer a much more dynamic environment for users. Apps are more engaging than the web. This makes the in-app environment an effective medium for advertisers to capture the audience's attention and thus leads to more interactions and impressions on their ads.
Below we'll see some of the current market's best mobile ad networks for publishers.
Some Of The Top Platforms for Mobile Ad Networks
- Facebook/Instagram
Facebook and Instagram are both subsidiaries of their parent company, META. These are some of the biggest social media platforms in the world and garner millions of users. Their vast user base makes them one of the best platforms to advertise your mobile content. Both Facebook & Instagram offer campaigns for a low and high budget. Their advanced features let you choose your target audience by narrowing down using many demographics such as age, location, gender, interests, etc.
- Ad mob
Tech giant Google owns this mobile ad network. It is a miniature version of AdSense. Its straightforward interface makes it an excellent option for beginners. The best thing about admob is that it lets you choose what ad format you want to feature from various forms such as text, images, videos, etc. As it is from Google, it syncs with other Google apps and lets you do many things.
- Apple search ads
Apple search ads from Apple allow app developers to target iOS users. It acts similarly to Google ads but for iOS app users. Apple search ads create sponsor ads on top of the search results page of the Apple app store. Iphones are a great option for publishers to increase app users. Sadly, its exclusivity to Apple means you can't target Android users through this.
- Smaato
Smaato has been an excellent ad platform in recent times. The user can sell or buy ad space with its vast database of users, including thousands of publishers and advertisers. Smaato creates a super auction using real-time bidding on their Smaato publisher's platform. These excellent real-time auctions let the user see where the highest demands are. These statistics help users maximize their profits using the mobile content aff network.
- Unity
A platform specially designed for monetizing mobile games using video ads. Unity ads are compatible with iOS, Android, and all kinds of game engines available. It allows the user to set up in-app purchases. The ad formats supported are interstitial, video, or banner. It also has an easy-to-view dashboard that provides multiple functions and insights that help you know how your ad campaign performs by the hour or day for effective monetization.
Mobile affiliate marketing is advantageous to the user in many ways. It helps you reach a broader audience, as nearly everyone uses smartphones. It also lets you personalize the ads and integrate a faster purchasing process. Mobile affiliate marketing is much quicker than other marketing processes. Selecting the right affiliate network is the most necessary step in mobile affiliate marketing. Right affiliate programs will help you increase your reach and provide multiple functions to elevate your ad campaign further. You can also go ahead and create some of your own best mobile ad networks for publishers.
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