The digital age as it is today has an influence on the world of marketing. If in the past many companies were vying to put ads in newspapers, television, and billboards on the side of the road, now the media has started to be slightly marginalized.
Cost is quite expensive to be one of the causes, perhaps for most large companies with large advertising budgets as well. The media is still widely used, but for those of you who are still in the middle business category there is no harm in implementing a new marketing strategy by using email blast. There are several advantages if you use the email blast method for marketing your products, namely:
- More Economical
- Audience On Target
- Measurable
- Easy to create
- Easy to spread
It turns out that there are still many businesses who do not understand how to marketing through email marketing. This is because of lack of information or do not want to apply it. Indeed in marketing using email blast there are a few things to note. The goal is for a high sales conversion so that it can increase the turnover of your business. Here we provide some tips for those of you who want to use email blast to market your products.
Start With Why
Why should email readers open and read our emails? Why was this email sent? Why does this product exist? Why is this solution important? Why buy this product? Before going to the core of the message, our email should be able to touch the most powerful driving factor in the human mind which is: why?
Our email only has a few seconds to grab the attention of its readers when it arrives on their smartphone or laptop. So make a statement of strong reason for your email to be opened by the respondent.
Write An Email To scan
The majority of people won't read our email posts. They will usually only look for important parts where they have to act. Therefore, create an email that is easy to scan by:
- using short paragraphs
- use bold letters in keywords
- use images to explain difficult things.
Using Active Sentences
Passive sentences will destroy our email chances of becoming look like a chat. Always use active sentences as much as possible. For example, instead of using the phrase "this business is run" it is better to use "you run this business". Using active sentences seems to invite email recipients to interact with you.
Story
Email writing style should be like you're telling a story. It's like we're talking to the person in front of us at lunchtime together. Stories will more easily enter the subconscious and affect emotions.
Avoid Jargon
Avoid jargon in our business as much as possible. What's more if the terms are in a foreign language. Use more general word alternatives for people to understand. If forced to use jargon or specific terms, explain them in detail first, as much as possible using analogies and examples in explaining them. Don't let you write sentences that people may not understand.
Attractive Email Design
In general more people are interested in something visually appealing. So in running the email blast we must prepare an attractive email design. It doesn't have to be colorful but create a simple, attractive look that encourages others to open it. It is better to prepare first what design matches the target audience of your product to match the design of the email to be sent.