The pandemic has made QR codes not only popular but also essential. While the pandemic has subsided, it has paved the way for some irreversible changes. One such change is the touch-free world.
People nowadays prefer contactless experiences, and QR codes make that possible. Let's see how QR codes are leading the shift towards a touch-free world.
Pandemic and the contactless world
When the pandemic hit the world in late 2019, no one expected it to have such a colossal impact on our lives. A big transformation enabled by the pandemic is the touchless world. People no longer want to touch public surfaces – at least without sanitizing them – like door handles, ticket counters, bus seats, etc.
Businesses across industries need to align with this new normal to ensure business continuity.
The touchless world means different for each industry and business type. For restaurants, it is replacing physical menus with digital ones. For hotels, in-person check-ins have replaced self-check-ins. In retail stores, cash and card payments have replaced instant online payments.
And how was this all possible?
QR codes.
How do QR codes enable touchless experiences?
Brands worldwide are using QR codes to offer contactless experiences to their consumers.
QR codes are versatile, and you can use them in various ways to provide a touchless experience to your users.
If you're a restaurant, you can use a QR code menu to send people to your digital menu. Restaurants can print a menu QR code on the guest tables to offer a touchless booking experience to their guests.
Similarly, hotels can use QR codes to automate the check-in process. Instead of making your guests wait in the queue, you can allow them to scan a QR code to check in. This will reduce human contact and significantly improve the guest experience.
If you're a retail store, salon, spa, or a similar business, you can use QR codes to accept payments online. Consumers can scan the payment QR code to pay you instantly. It eliminates the need for paying with cash or cards and makes the entire process contactless.
Benefits of using QR codes for touch-free experiences
If you want to offer a contactless experience to your users, QR codes are perfect for you. Here's why you should use QR codes for touch-free experiences.
Easy to use
Despite being a robust technology, QR codes are easy to use. Anyone can use a QR code generator to create a QR code and share it with their users. You don't need any skills or experience to use QR codes, and the learning curve is also negligible.
Cost-effective
QR codes don't require a significant upfront investment. In fact, many QR code platforms allow you to create some QR codes for free. The paid plans are also affordable, so anyone from a startup to an established enterprise can leverage QR codes.
Trackable
Dynamic QR codes are trackable, and you can track their scans and view information like total scans, scan location, device information, etc. As a result, you can better evaluate your QR code campaigns and make informed decisions.
Editable
Dynamic QR codes are also editable, so you can edit their contents without reprinting the QR codes. Hence, you can change the URL and other contents of your QR codes multiple times while using the same QR code.
Final thoughts
We're moving to a touchless world, and QR codes are leading the shift. QR codes enable consumers to instantly engage with your brand without touching high-risk surfaces. If you want to provide a contactless experience to your consumers, implement QR codes in your business strategy.