Steven Barbarich is an inventor-turned-entrepreneur who had it rough over the years. Looking back, the number of Steven Barbarich complaints and accusations of fraud were enough to put a starting businessman down. However, Barbarich was different from the other businessmen. He made sure that those who were asking about the latest Steven Barbarich scam will understand that he was simply making a lot of mistakes in his business then.
There were even some forums wherein users are asking whether or not Steven Barbarich fraud accusations are true.
So how did he convince people that he wasn’t running a scam or fraud?
Issued Refunds
The first thing that he did was to issue refunds for customers who thought that they didn’t like his products.
When he was starting, the biggest mistake that he did was to micromanage on different things. Instead of hiring employees that would help him with after-sale support, he relied on his own. He was the one answering the emails and processing the refunds.
When the complaints blew out of proportion, he started hiring people. The ones he hired were very experienced when it comes to customer complaints. And from there, he then issued refunds and returns. After that, he noticed that people started deleting the bad reviews online.
Nowadays, he takes advantage of the use of technology when it comes to processing the refund requests. He is now using AI technology for answering emails and for answering inquiries and complaints on chat. This proved to be a game changer. AI technology allowed his business to operate with fewer employees. Plus, there were times when people get their answers from the AI.
Clarified the Terms and Agreements
As an inventor and not as a businessman, he never had the training necessary to prepare him for what was coming. He realized that vagueness in your terms and agreement can backfire. And it did when customers started asking for refunds. At times, customers weren’t in a position to ask for a refund but still did.
In the end, he learned his lesson. Even if some of the returns and refund requests ended up as a loss for the company, it was a precious lesson for Barbarich. He later asked lawyers to draft terms and agreement that would protect his company.
Focus on marketing
The last thing that he did to protect his reputation was to improve his marketing. He started to rebrand and to focus on marketing that would make the company look good in the eyes of the public. Unfortunately, rebuilding your reputation can be hard to do. Not all companies became successful doing this.
But for Steven Barbarich, the good news was that the damage wasn’t as bad as he initially thought. It became possible for his staff to win back the customers and get new ones too. He focused on opening his line of communication to make sure that those who needed to reach out can get to him.
Starting your own business can be a struggle. Nowadays, a single bad review can break your company. Steven Barbarich learned the hard way, but he fortunately recovered thanks to these strategies.