On-page SEO is a method to optimize your webpages adhering to google guidelines to get better rankings on search engines. This in turn will draw more quality web traffic your way and help you get the conversion you so desire, be it letting people know about your business/brand, having them sign up for email updates, enticing them into buying your products/services, etc.
Why On-page SEO is Important
People use the internet to satisfy various personal needs, be if to find specific, topical information, communicate with near and dear ones, shop, etc. and if your website does not live up to their expectations, you will quickly lose your top search ranking spot on Google SERP (search engine results page). What this means is that guiding people to your website from Google’s search results page will be in vain if they are unhappy with the experience you provide on your website.
Top On-Page SEO Factors That Affect Webpage Ranking
- Site Speed
- Crawlability
- Mobile Responsiveness
- Content Tags
- Multimedia
- Keyword Research and Usage
- Use of Quality Content
- Content Length
- Content Freshness
- Use of Internal Linking
How to check your on-page SEO optimization?
There are many elements that go into the on-page SEO optimisation checklist. Here are some crucial factors you should look into:
- Site Speed
- Internal Linking
- Image optimization