The fundamentals of logo designing lie around creating the perfect visual representation symbol that reflects your brand. It is the sole delineation of the basic principles and values of a brand. It gives the readers a context to evaluate the rest of the website, or the business as a whole. There are essentially 4 kinds of logos. They are:
● Lettermark: Typography-based symbol. Based entirely on brand initials or monograms.
● Wordmark: It focusing on incorporating the name of the brand into the logo
● Brandmark: These do not contain any letters or alphabets whatsoever. They are solely made up of pictorial representations.
● Combination mark: This is the most commonly used type of logo. It contains a mixture of both brandmark and wordmark logos.
Logos act as the initial face of interaction between the consumers and the brand. To simplify it, think of what happens when someone meets another person. They could evaluate a lot about their persona or character, based on their outer visual appearance.
Read More: https://digitalpuzzleblogs.blogspot.com/2021/04/logo-designing-and-its-expediency-in.html