How to Optimize Your Video for search:-
- In this article I want to discuss on the topic that How to Optimize Your Video for search.
- Introduction to Video SEO - How to Optimize Your Video for Search :-
- Like it or not, video marketing is here to stay. While we can pay for traffic and then send that traffic to our videos, the best-case scenario is for search engines to choose to rank our videos high for certain search terms and keywords, without we paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize our video for search engines.
- Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines.
• YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.
• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video.
• Wire Buzz tells us that a web surfer retains just 10% of the textbased content he reads online, as opposed to 95% of the message delivered in a video.
- Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a
- barrel. Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the
- Internet. Today we absolutely must have a blog or website introducing our company to the world.
- Accordingly, we must be involved in video marketing to give our company a chance for success in the 21st century. Some online and brickand-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to
- be a club with few members. In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have we seen for sale in our lifetime?
- For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send us relevant, free traffic is essential.
- That is the object of this report.
- In it, we can learn what video SEO is. We can discover the difference between text-based and video-based search engines, and why good keyword research is essential for search engine optimization. After reading this report, we will understand the video ranking factors YouTube uses, as well as how to use the YouTube search algorithm to rank our videos for our desired search terms.nce video-exclusive sites like You Tube
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and Vimeo are not the only way people find our videos, we can l also learn exactly how to optimize our videos for traditional search engines like Google. Finally, we can know where we should be putting our videos online and share 10 tips proven to optimize our video for search, so we can boost our chances of ranking high for our intended keywords. Let's get started optimizing our videos for search engines by defining video SEO.
What Is Video SEO?
- If we have some idea of what SEO means, figuring out video SEO is not too difficult. SEO stands for search engine optimization. This practice
- refers to making each of our web pages and every piece of our online content as attractive to Google and other search engines as you possibly can. Some statistics show that the top 3 spots for a Google search get as much as 55% of all the clicks for that search term. Many times, a web surfer will not look any farther than the first page of Google search results. If our web content is not on page 1 for the keyword or phrase we are targeting, it can be difficult to generate much free, generic traffic. SEO optimizes our content using what we know about how search engine algorithms work, so we have the best possible chance of ranking high for our target keywords. Video SEO works the same way. The goal is to reverse engineer videos that rank well for words and phrases we want to rank for. This gives us a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase weare targeting in the title of your video.
- This is just one of several ranking factors that help search engines understand what our video is about. Then they can compare our video to others with the same keyword phrase in their title, going down their algorithm checklists to see if our content deserves to be ranked higher or lower than those videos. If we record a video without knowing how to optimize it for search, we are employing a wishful lottery ticket approach to video marketing success.
- When we use the video SEO practices we are about to learn, search engines take notice. Free, generic traffic is the result.