Although the epidemic in many countries has been controlled to a certain extent, the current foreign trade market is not optimistic. The main channel for many foreign trade enterprises to develop overseas customers is still to promote foreign trade websites, but many foreign trade enterprises do not know how to promote foreign trade websites? What are the channels for promoting foreign trade websites? Today's optimization to share with you.
One of the main channels for the promotion of foreign trade websites - SEO
As one of the main channels of search engine optimization, search engine optimization is also one of the most cost-effective channels to obtain customers! Through white hat SEO technical means, your website rankings optimized to the first page of the search engine, youfind limited white hat SEO optimization will generally rise, the rankings will be more stable, and can bring a stable flow of customers for foreign trade enterprises, but the white hat SEO optimization process is relatively long, usually takes at least 3 months, because there are a lot of SEO related to the optimization of the contents of the content, which requires a certain amount of time, the SEO optimization process involves the following Several aspects.
1. Keyword selection and layout
2. Website architecture and code optimization
3. Content optimization
4, internal chain optimization
5, external chain optimization
These issues are SEO optimization design needs to be operated at the level, so we want a short time theoretically impossible! Of course, it is not a complete lack of, such as black hat SEO can be effectively achieved within a short period of time rankings, but in the corporate culture of long-term economic development of students or not recommended, the effect is fast, the same side effects are also large.
Foreign trade website promotion - SEM
Before the introduction of foreign trade website SEO promotion effect time is slow, if you have enough money and want to improve the speed of promotion, you can do SEO at the same time, you can choose to do SEO promotion. In order to promote search engine marketing, you need to open a Google keyword account and pay per click in Google search. If you click on it, it will not cost you anything. This will allow your keywords to appear on the first page of search engines quickly, however, the downside of this method of promotion is more obvious. There are also significant differences in conversion rates between different industries. If the person managing the bidding account is not competent enough, it will result in wasted money, but without orders, the conversion rate will be low.
Overseas Website Promotion-Social Media Promotion
Overseas social media promotion is the most common way to promote foreign trade, and the main promotion channels are Facebook, Twitter, Instagram, YouTube, Linkedin and so on! The most common way to promote a company is to open an official account and keep it active while sharing some of the company's products or services, preferably getting some hot news to increase exposure! You can also use the hot news as a blueprint to write some hot related content to publish, of course, these are free!
There is also a paid mode of social media network promotion, which is to find network celebrities to bring goods. Foreign trade enterprises can look for industry or product-related areas of the anchor, with goods live promotion, or advertising promotion. Another advantage of this paid mode is that we can place ads according to different anchors or self media accounts, and then according to the conversion rate of different ads to filter out the user's favorite form of advertising, which can further improve our conversion rate.
No matter which form of foreign trade website promotion, as long as perseverance to adhere to their own to do, the ultimate development will have the effect! Of course the three previously mentioned ways of promoting the work, detail management in the operation of certainly many other issues need teachers to pay attention to, if your business strategy layout overseas Chinese market, need more detailed landing implementation program, you can at the same time through the YouYiHua official website below the contact life style with our overseas marketing expert system of theoretical contact! Our overseas marketing experts will provide you with 1 to 1 service! For your products and brand building layout overseas capital market economy escort.
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