How to Write a Sizzling Press Release for Restaurant Grand Opening

 

While writing a press release for a restaurant opening, you must never miss this: make the reader feel hungry. Yes. It works wonders. The press and the people will come running to your restaurant to have a bite.

 

Two benefits arise out of this:

• You will have a grand opening ceremony with lots of media exposure. Wow!
• You will have a lot of customers (read profit) on the first day of the opening. Cool!

 

Some of you might be thinking it’s easier said than done. The truth is it is easy to say and easy to do. The only thing required is a little extra creativity.

 

Add your own touch. Highlight your restaurant’s USP. And you are good to go.

 

Don’t forget to contact some of the best press release distribution sites. They will make your job easier.

 

Another important thing

Get into the shoes of the reader.

 

Ask yourselves: Why you would go to a newly-opened restaurant?

 

Maybe for the exotic location or view, or maybe the new dish they talked about, or the ambiance that fascinates you. You may also visit the restaurant simply out of curiosity.

 

Foodies are more interested in trying out new places. If you are one, you would definitely want to try out the newly opened restaurant.

 

Essential elements of your press release

As mentioned in the beginning, you must make the reader hungry. Let their mouth water. For this, you need a scrumptious headline.

 

For example, “At (restaurant name), enjoy your pizza with melting cheese and generous toppings of mushroom and baby corn.”

 

You could also insert a short description of how the meals are served, what wines go with what food, the special dish of your restaurant, and more. You could also depict the ambience. This lets the reader imagine how his/her dining experience would be.

 

The choice of words is important.

 

In case of restaurant press release, these words make you feel hungry: “sizzling,” “scrumptious,” “delicious,” “mouth-watering,” “melt-in-the-mouth,” “dripping sauce or chocolate,” “crunchy,” “fresh,” “steaming hot,” “freshly brewed,” “freshly baked,” and some others.

 

As you read these words, the brain produces images of food. You can even smell the aroma!

 

Don’t forget to add a picture or, if possible, a short video of your restaurant.

 

Highlight special features

Does your restaurant have something unique? Talk about it in the first paragraph of your press release.

 

For example:

• You are providing a new version of pizza.
• Your restaurant has a lovely view of the beach.
• You are offering space for weddings or celebrations.
• Your restaurant features musical evenings.
• A celebrity is expected to arrive at your restaurant opening or he/she has endorsed your restaurant.
• You are giving Halloween or Thanksgiving gifts for the first 10/50/100 customers.

 

Time of release

When you send your press release to the media is important.

 

If your restaurant is schedule for opening on the weekend, you must inform a week or 10 days before.

 

Do not surprise the press by sending the release a day or two before. Chances are high that they might miss the event, as their calendar is already filled. They may even miss seeing your press release!

 

If you are not so experienced in distribution of press releases, it is smart to contact the best press release distribution sites.

 

Resource Box:

Maxnewswire.com is one of the best press release distribution sites. If you have an announcement to make, visit the site. Get hot tips on press release writing.