What Is Digital Marketing?

Digital Marketing course
A Guide to Marketing in Today's Digital World

Digital Marketing Defined

Digital advertising is the promotion and marketing of companies and their brands via electronic media stations. Digital media, at the moment, contains sites, social media, radio, television, mobile and even types of traditionally non-digital media such as billboards and transit signals. Essentially any advertising media which is delivered digitally is deemed digital marketing.

digital marketing institute
This leaves only various types of advertising (P2P) advertising, print advertising and direct advertising outside of their electronic advertising umbrella. Even after that, print advertisements, direct mail, print directories, billboards and posters are all beginning to connect to their electronic counterparts. With things like URL landing pages, QR codes, internet banner ads, online directories and text codes, conventional advertising and advertising almost always has an electronic marketing connection.



The shift to digital media is being driven by marketing services, business owners and customers alike. The ever-increasing demand to show quantifiable results makes moving electronic a fantasy for the digital advertising agency. Most digital media, including sites, social networking and mobile advertising is much easier to track than traditional marketing media such as print advertisements.

For business owners, many forms of electronic advertising are very low cost. Using a web presence, engaging clients in conversations through sociable networking and e-mail marketing are low cost options to publish advertisements and direct mail. These digital stations are available to companies of any size, and also help to even the playing area for start-ups, small businesses and independent consultants looking for new business.

For consumers, the fast pace of life makes electronic advertising crucial. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. We whip out our cellular devices or visit our computers to get answers - and now we find them quickly.

Using Digital Media to Build Your Business and Brand

No matter what size your business is - big or small to medium sized company / venture (SMB or SME) - it is possible to effectively promote your company through cheap digital channels. The foundation of your marketing campaigns are going to be your website. Invest wisely in your website, and be sure that it does the following:

- Adequately represents your business and brand (look and feel, messaging)

- Could be found by searchers in addition to search engines
- Is up-to-date and readily navigable
- Provides several channels for client communication
- Connects to additional marketing efforts

It's advisable that you work with a professional web design firm that is proficient in web development and search engine optimisation. Because your site is your base to and where all other digital channels will lead, it ought to be regarded as among your best business investments.