4 Ways to Stay in Touch With Sales Leads
Everyone in sales is looking to close deals. Many reps are using projection tools, such as those provided by Aviso Inc. to keep their managers in the loop. While some interested parties take quick action, giving a solid yes or no early on, others seem to disappear for a while. There can be many reasons for this, but agents shouldn’t become too discouraged. Here are a few tips for keeping in touch with leads without pressuring them into buying before they’re ready.
Use Direct Mail
You may have already collected details from leads through a web form. Take advantage of an often-ignored field in the 21st century: the mailing address. Send a postcard, pamphlet or brochure, perhaps with a personal message. It’s a nice way to show your interest in the transaction without being pushy. Some find reading mail to be relaxing, as opposed to the stress coming from constant electronic alerts.
Send a Personal Email
Aviso Inc. understands that it’s probably unwise to automate every aspect of a sales process. Personal electronic outreaches are often taken differently from mass communication, such as e-newsletters. Keep your messages short and simple, and try to sound natural. The more you know about the person, the more you can personalize it.
Extend an Invitation
Have a trade show or catered lunch coming up? Spread the word to all who you think might be interested. When such events provide incentives, such as Q&A sessions or giveaways, they may be well-received.
Make a Friendly Call
Sometimes, nothing beats picking up the phone. Using your real voice and hearing the other person’s comments can provide insights that even Aviso Inc. tools can’t offer.
Seasoned sales professionals are not always willing to share their secrets with junior colleagues, perhaps out of fear that their coworkers will use the information to compete against them. Managers, however, have the responsibility of coaching their direct reports. Therefore, keep browsing aviso.com to continue gathering tips to drive revenue.