10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche
Sooner or later, most photography enthusiast give some thought to "how to start a photography business." Unfortunately, there are a 'few' challenges that "doom" us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers). Antonio Rivas
For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.
Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.
Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers. antonio rivas foto
Ten Tips To Assist You To Identify Your Niche
- Identify specialties that fit your style:
- Determine if you have the necessary equipment for the niche
- Do you have identifiable and specific skills in this niche area - can you articulate them?
- Who is your target audience
- What type of photography do they purchase the most
- Where are they taking their photography business currently - your competition
- What will be different about your services
- Does where you live support your preferable niche
- Is your niche 'stock photography' or 'assignment photography' - do you know the difference
- What is the future potential and tendencies of your niche