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In-App: Driving Potency for Mobile Advertising Development

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In present times, the competition between apps is getting tougher day by day. According to App Annie, it is expected that mobile advertising is predicted to drive 75% of digital ads. The fastest growing form of mobile advertising is likely to go upwards in the upcoming years. In today’s mobile app development world, mobile advertising is one of the most efficient marketing channels that have reinvented the traditional advertising.

 

Check out the 5 biggest market forces that are driving digital transformation -

Mobile & Social

The increased use of mobile and social technologies has changed the way of work.  There are various organizations that are supporting tech-savvy employees whose expectations are shaped by consumer web services. In present times, employees expect to find and share business as easily as they can browse & buy a book online. Generally, it is seen that millennial are highly mobile and demand IT solutions that allow them to get their work done independently of network, location and device.

 

Evolving Customer Expectations

There is no doubt in saying that emerging digital expectations are changing customer loyalty as well as opening up new threats. To fulfill expectations, manufacturers have to face complex types of disruptions. They not only have to evolve faster but also have to create products that are software enabled.

 

Value of extended enterprise

Today, businesses are denoted a web of Android app development companies, suppliers, resellers, employees and customers. No one can deny the fact that increased growth in connected activity and information flow is reshaping the modern ventures. Presently, firms use external collaborators from product design and development to marketing, sales and service. Because of all this, manufacturers are investing in technologies that will increase transparency and facilitate collaboration throughout all levels of value chain.

 

Big data & IoT

According to IDC, the market of big data technology and services will grow 23% at the end of 2019. Big data add content management challenge and making it bigger as well as complex. Now digital manufacturers have a slew of new resources that must be managed, updated, analyzed.

 

Hybrid Cloud IT Infrastructure

Normally, manufacturers are not known for going onboard investing in advanced IT so this is the reason that leading-edge cloud computing technology seems tailor made. This is essential because today’s enterprise architecture demand new approach to content security and compliance in sync with IT support.

So, what are the benefits of in-app exactly? Just look at various types of in-app ad formats and why in-app advertising is a worthy investment.

 

Ads formats to consider

There are various types of ads-formats that are used on mobile, consisting of text/images displayed at the top or bottom of the screen. According to Re-tale, 60% of banner ad clicks on mobile are accidental but the rewarded video is the newest ad format that is quite effective for various numbers of businesses.

 

More time spent in-apps

In Flurry’s State of Mobile 2017, it is concluded that time spent in apps grew 6% last year and now users are spending 5 hrs per day on their smart phones. Flurry also states that “shopping” category grew by 54%, entertainment grew 43%.

 

A unique reach opportunity

Applications offer a unique opportunity for marketers & app developers to reach a large number of users when other marketing channels do not exist. According to Ipsos, 78% of game app users and 82% of game app users access them at regular basis. In terms of in-app ads are being used for, in-app advertising is seen as a form of monetization that is generating revenue alongside in-app purchases. In-app advertising can also be enhanced by using location data that is based on where they are.

 

They are more memorable

Ipsos also suggests that in-app ads are effective for driving action. The biggest reason for this is ads in app are more memorable as compared to other channels. In a study, it is founded that participants are more likely to remember advertisements if they saw them especially on PC than an application. This is likely to because users tends to more engaged in apps with usage attention rather than distracted.

 

Driving engagement and revenue

In-app ads tend to resonate if they are more visually appealing in comparison to ads on other channels. If we talk about monetization, the study also found that greatest contributor to advertising revenue is mobile video ads that is accounting for 31% of total publisher revenue. On the other hand, display ads make up 20% of total revenue and native ads generate just 5% of all app revenue.

 

Conclusion

In-app is becoming the driver of mobile programmatic expansion and hence it is becoming crucial for brands. If you want to scale great heights in online business then contact Fluper that is a top notch mobile app development company helps you in reaching that goal.