JustPaste.it

What Impact Does Google's Helpful Content Update Have on SEO?

55896.jpg

Google's helpful content system digital strategy has caused concern for many businesses by letting their rankings plummet all at once. This is why, after Google's Helpful Content Update, some websites saw changes in their rankings while others remained unchanged.

According to Google, a ranking system implies a Google algorithm that keeps operating in the background to update improvements seen in ranking systems. This algorithm rewards websites with good content that has provided visitors with a satisfying experience while deprioritizing websites whose content has nothing to do with the user experience and is solely created to rank well. 

As a result, Google's Helpful Content Update aims to prioritize content that adds value to the web and simultaneously serves informational or helpful content to the readers. This blog describes useful content updates, how it is measured, how it affects search engine optimization, and what to do if your website is flagged.

 

What is Helpful Content?

Helpful content in simple words is content that helps facilitate a satisfying customer experience for the visitors. So, websites that were already focussing on creating and posting informative content have benefitted from Google's 'Helpful Content Update'. This update is created to improve content visibility in SERPs, making it convenient for users to find relevant information which they are looking for, meanwhile deprioritizing the unnecessary and irrelevant content that has only been written with the intent of increasing website traffic.

This change will benefit both users and content creators, in some positive aspects when appearing in Google's search results in the future.

 

How does Google analyze Helpful Content?

To determine 'helpful content,' Google uses Artificial Intelligence to analyze the overall quality of the content. The primary job of this update is to improve the quality of search results for users in order to provide the exact information that they actually want. Apart from that, this update is a positive change altogether for SEO as well, as it will ensure that only well-researched and valuable content is visible in search results.

Google's recent 'Helpful Content Update' strategy to filter out low-quality content will help users see Google algorithmically downgrading such unhelpful pages in order to boost the overall quality of its search results.

 

Impact on SEO

Google provided limited information as if now about the actual impact of the update on SEO. However, this update is expected to be one of the most effective strategies for SEO in the past few years. 

Here are a few tips that content creators/publishers must consider to rank their websites higher in SERPs. 

  • Focus on creating valuable content only to attract a relevant audience for your business and retain the existing ones.  
  • Write content that clearly demonstrates your first-hand expertise and depth of knowledge in that particular niche. Showing that you are a master of your niche will help add value to your brand and make it more credible.
  • Stick to your only purpose. Opting for this tactic will likely reduce confusion and users will find your content well-researched and quality driven which in turn boosts your possibility of attracting and retaining more customers. Analyze what is the ultimate goal and make sure you step forward to support that only goal.
  • Ensure that your write-ups contain enough information about a chosen topic, and think about what they will take away from it. This is an important factor to consider if you want your readers to be satisfied with the information you have provided and enough to persuade them to take action.

All in all, your content should be customer-specific and not SEO-specific. Though it's important to follow SEO protocols, prioritizing your audience should be your focus. So, plan to create engaging and quality content that will compel your readers, to stick to your site, and the search engine ranking will automatically follow. Do not restrain your knowledge and ensure that whatever you write provides new insights or perspectives to the customers that they are not aware of; consequently, making you rank high on Google.

 

How to accomplish a good ranking with this update?

If you think your website is not doing well and having unhelpful content, consider removing it immediately to make it better with quality content. Review your website and try revamping it so that your visitors stay on your website and convert into loyal customers. Here are a few tips you must follow to achieve long-term success.

Using Google Analytics to get insights into your website traffic and simultaneously performing a content audit will help promote your brand and SEO. In addition, use reliable tools to check for grammar and spelling mistakes to deliver quality content.

 

Ultimately, the Google Helpful Content Update is a beneficial update that ensures your content is relevant and high quality. By ensuring this Google means you engage more users to drive more traffic and make more potential customers, consequently generating more profit.