Advantages And Disadvantages Of Using A Website For Business:

A website is a tool to present the text and images on a central site. Having a website for your business has several advantages and disadvantages. In the modern era, many businesses are on the online market (Internet). If you don’t take your business onto the WWW (World Wide Web), it’s almost like your business doesn’t exist. You could miss out the sales and profits. So having a website designed for your company is one of the important steps towards success.

Here are some of the advantages and disadvantages of using a website for business:

Advantages:

Cost Effective:

Having a website will promote your company and it will be less expensive when compared to promoting your business through posters, radio and television ads, etc... Offline advertising is also available sometimes at free of cost.

Advertising:

If you want your website to be environmental friendly, then the best way is to advertise and market your business. Through the internet, you can promote your products and services in lots of ways. For Example, Facebook Ads, a feature offered by Facebook.

Satisfaction:

Customer satisfaction is another key advantage of having a website for your business. They can visit your website and find what they are looking for, rather than coming to your physical location and searching for your products. From a customers’ point of view, it’s better for them if they don’t have anything to ask.

Increase Customers:

Having your own website can help you drive more customers worldwide. The internet offers a global community through which your website will be visible around the world.

Accessibility:

An online site can be visited anytime of the day or night rather than turning your customers away because it’s closing time. By being more accessible, customers will reach your site instead of going to your shop.

Easy Access of The Info:

You can easily track every information like how many people visited your site, how many messaged you or emailed you. And also you can easily access your website progress and view all its pages.

Increase Sales:

The more informative your site is, the greater the possibility of increasing your sales. You can drive more people to your site by consistently updating and promoting the contents of your site.

Disadvantages:

Reliability:

If not updated on a regular basis, then the information on your website may become dated and unreliable. A connection to the web is needed to reach the website information, which will be impossible if a computer and connection is not available.

Difficulty Reaching The Right People:

You may find it difficult to reach the right target audience of your website, because of the nature of the internet and the sheer number of businesses already on the World Wide Web. It may be difficult to find your site, if there are many similar sites.

Spam:

Your inbox will be filling up with spam emails, by having contact form or your email address published on your website.

As explained above, having a website for your business has both advantages and disadvantages. Careful consideration should be made when deciding which medium is best to present information. These include things such as who is the target audience and whether the simplicity of an overhead or a piece of paper may be more desirable option. You can also provide some tips and tricks about how to use your products, etc., by using a website blog.

 

See Also : How to add Facebook comments to website here.