New Trends Suggest Marketers Must Go Mobile or Go Home in 2019

Mobile marketing is becoming more important than desktop marketing in light of new figures as marketing agencies are becoming increasingly reliant on SMS marketing tools.

LONDON, UK / September 28, 2018/

Mobile marketing has historically taken a backseat in the digital marketing realm. A few years ago, mobile marketing spending accounted for only 15% or less of the average business’ total digital marketing budget. However, this may all be changing as trends suggest that mobile marketing may be becoming increasingly important.

Various predictions in 2017, such as one by Forrester, estimated that spending on mobile marketing would increase dramatically in 2018 and beyond, with some estimating that it would as much as double between 2017 and 2021.

This comes as no surprise when you consider the figures. Recent reports show that the number of consumers who use their mobile as their primary device for browsing the internet has increased exponentially and now accounts for more than 50% of all consumers.

Not only that, but 71% of the total digital minutes in the US are spent on mobile devices. This figure is even higher elsewhere in the world; up to 91% in Indonesia, for example. Customers in the US also spend around 87 hours per month browsing their smartphones - more than double the amount of time spent on desktops, which stands at just 34 hours - studies show.

These changes have happened relatively quickly as mobile usage has soared over the last year alone. Marketers must now adapt to these changes to keep pace by more effectively targeting mobile users.

In an effort to achieve this, digital marketers are increasingly turning to SMS outreach tools like UltraSMSScript, which allow them to send group text messages to customers with promotional offers, discounts, or any other marketing message.

UltraSMSScript itself is a web-based marketing software solution which businesses can install on their own web host for full control over their SMS marketing campaigns. They don’t charge a subscription like other SMS marketing services; businesses are only charged a one-off payment for the software and can then send text messages out at wholesale costs. This allows businesses to effectively reach a huge number of potential customers via texts directly to their mobile phones.

With the need to move quickly and adapt to new mobile marketing trends, the greater level of control and flexibility offered by tools like UltraSMSScript over other mobile marketing service providers is proving attractive to many business owners who want to step up their mobile marketing operations in-house instead of outsourcing them to service providers.

Whilst SMS marketing strategies are an important part of mobile marketing, they’re not the only component. Text messages are just one component of a typical mobile marketing campaign, which will also typically include mobile web applications, mobile banner ads, QR codes, and a number of other marketing strategies.

For more information about UltraSMSScript, visit their website at ultrasmsscript.com.