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M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 Dumps with Real Questions by K

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**** SAMPLE IBM Enterprise Marketing Management Sales Mastery Test v1 2021 Dumps ****

                 B. Managers
                 C. Executives
                 D. Board of Directors
                 Answer: B
                 QUESTION: 25
                 What is one of the main competitors for IBM�s EMM offerings in the marketplace?
                 A. Teradata
                 B. IndustryTrends
                 C. OpenAnalytics
                 D. NetTrends
                 Answer: A
                 Reference:
                 http://crmsearch.com/aprimo-teradata.php
                 QUESTION: 26
                 Which of these business problems is one that an IBM EMM product solves?
                 A. Database through-put
                 B. Staffing requirements
                 C. Event detection
                 D. Sales forecasting
                 Answer: D
                 QUESTION: 27
                 What can an IBM customer do with the Unica EMM solution?
                 A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel,
                 and highly personalized marketing campaigns.
                 B. Marketers can rationalize marketing costs as associated to ROI value of their marketing
                 campaigns.
                 C. Marketers can create marketing adware that targets IBM customers automatically from
                 the IBM marketing catalog.
                 D. Marketers can create a list of select services that SOA application services will interact
                 with in their marketing campaigns.
                 Answer: A
                 Reference:
                 http://www.unica.com/products/campaign-management.htm
                 QUESTION: 28
                 How does Coremetrics interact with other products?
                 A. Coremetrics does not interact with other products.
                 B. Coremetrics uses IBM middleware SaaS products to interact with other products.
                 C. Coremetrics is a software service and can be called by other products.
                 D. Coremetrics supports communication with other products using a shared data source.
                 Answer: C
                 Reference:
                 http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.co
                 m merce.admin.doc%2Fconcepts%2Fcwnwebanalytics.htm
                 QUESTION: 29
                 What is the main objective of the EMM solution for IBM customers?
                 A. Power the success of every marketing organization with innovative technology solutions.
                 B. Entertain new business prospects by adapting legacy systems.
                 C.  Increase  content  flow  between  IBM  products  allowing  the  customer  to  make  IBM
                 product purchase decisions.
                 D. Decentralization of content in the marketplace.
                 Answer: A
                 QUESTION: 30
                 What  is  one  of  the  EMM  offerings  called  that  allows  the  customer  to  understand  and
                 prospect behavior across all online channels?
                 A. Transformation analytics
                 B. Open media performance
                 C. Channel performance
                 D. Web and digital analytics
                 Answer: D
                 Reference:
                 http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your-
                 multichannel-data
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