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**** SAMPLE IBM SPSS Modeler Sales Mastery Test v1 2021 Dumps ****

                QUESTION: 37
                Which characteristic of SPSS Modeler appeals more to a system manager or IT?
                A. Automated modeling
                B. No programming needed
                C. Automated data preparation
                D. Integrated deployment
                Answer: C
                QUESTION: 38
                Which business case scenario does NOT fit IBM SPSS Modeler capabilities?
                A.  An  insurance    firm  uses  SPSS  Modeler  to  help  plan  and  optimize  its  outbound
                marketing   campaigns across product groups and channels.
                B. A college   relies on SPSS Modeler to predict which students are less likely to return to
                school.
                C. CA bank fights the spread of   an eroding customer base by using predictive analytics to
                identify customers likely   to leave the bank.
                D. A stockbroker delivers above   average market returns by using IBM SPSS Modeler to
                pick stocks to invest in.
                Answer: A
                QUESTION: 39
                You have   just finished a meeting with a Business Analyst where you learned about her
                need to gain greater insight into the data   in a CRM system which they just implemented,
                that her manager has provided her with a   budget for this project, and that it needs to be
                deployed in 90 days. What should you do with this information?
                A. Enter this as an opportunity into Global Partner Portal.
                B. Enter this as an opportunity into a spreadsheet.
                C. Enter this as an opportunity via an e-mail message.
                D. Enter this as an opportunity into dashboard report.
                                                            14
                Answer: D
                QUESTION: 40
                Which statement is false?
                A.  The    number  of  IBM  Analytical  Decision  Management  users  is  irrelevant  when
                quoting   IBM SPSS Modeler Gold.
                B. IBM SPSS Collaboration and Deployment Services Scoring is an add-on to IBM SPSS
                Modeler Gold.
                C. IBM SPSS    Modeler Premium capabilities are NOT included in IBM SPSS Modeler
                Gold.
                D. IBM SPSS Statistics is an add-on to Modeler Gold.
                Answer: D
                QUESTION: 41
                Which is a differentiating feature for   IBM SPSS Modeler?
                A. Uses a proprietary data format for speed and performance.
                B. Creates visually interesting reports and dashboards.
                C. Has in-database mining and SQL pushback for enterprise scale.
                D. Has pre-packaged models for churn,   fraud and marketing.
                Answer: D
                QUESTION: 42
                Which  type    of  model  in  IBM  SPSS  Modeler  is  BEST  suited  for  making  categorical
                predictions?
                A. Classification
                B. Segmentation
                C. Association
                D. Anomaly detection
                Answer: C
                                                            15
                QUESTION: 43
                Which is NOT a competitor for   IBM SPSS Modeler?
                A. RapidMiner
                B. R
                C. SAS
                D. Tableau
                Answer: D
                QUESTION: 44
                Which value proposition would be of most interest to a CMO/Marketing Executive?
                A. IBM   SPSS Modeler can proactively identify machine parts that are likely to fail and
                the underlying   reason for their failure.
                B.  IBM  SPSS    Modeler  can  identify  fraudulent  transactions  using  historical  data  and
                apply models to proactively manage fraud.
                C. IBM SPSS    Modeler can help you suppress those customers least likely to respond to a
                campaign, reducing costs and improving profits.
                D. IBM SPSS    Modeler can help identify the predictivecharacteristicsof employee success
                to better inform hiring and recruiting strategies.
                Answer: B
                                                            16
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