Can’t see coming satisfactory ROI on outbound call center services? Here’s Why
Lead generation is the core activity of marketing and sales for any business. Outbound calls have been one of the traditional and most effective ways for lead generation. It gives you an opportunity for personal interaction with a prospective customer where you have his/her undivided attention for a span of time. Outbound calls have proven to be successful in different business domains, especially banking, insurance, mortgage, telecommunication etc.
However, there are still many businesses that complain about not getting satisfactory Return on Investment (ROI) from outbound calls services Does that mean that outbound calls are now outdated? No, they are by no means not. If you are not getting satisfactory ROI then it is because of your approach towards it. Here we discuss the main problems that either your in-house team or your outsourcing partner are unable to tackle:
1.Not procuring the right talent or technology
Outbound calls depend on two things – who takes it and through what he takes it. This involves having a skilled employee and providing him with high-quality equipment to make calls. If you hire non-skilled employees or if the technology you have is outdated or flawed, it will affect your ROI.
2.Lack of research and analysis tools
Outbound calls involve dealing with a lot and various type of data. There are many software on the market that enables you to record calls, analyze, and provide with important numbers and assumptions. Without these tools, you will be unable to get the correct idea on the ROI.
3.Choosing a wrong time for interaction
This is one of the major problems why you loose on many prospective customers. In most cases, call centers do have basic information like name, age, and profession along with the number of a person. You should have a fair idea of when would be the right time to get in touch with a person. If you are contacting a retired person then an hour during the day is good whereas while calling a 30-year-old professional, you may have to call during evening or on weekends.
4.Insufficient knowledge about the product or service
If a person will be interested in the product or service, he is bound to have queries. And an executive will only be able to answer those queries if he himself has a good knowledge of the product or service. In case he is unable to answer a query due to lack of knowledge, it will leave a negative impression of your product/service and the outbound call would have done more harm than good for your company.
5.Lack of training in communication skills
Outbound calls are mostly about communication skills. You can easily win over the person if you have effective communicative skills and the rest depends on the quality of product or service. However, communication skills required for outbound calling are not completely similar to general one. You require to provide training to the employees, especially fresher, to hone the skill. Any lack of it can lead to poor results
6. Not keeping up with the lead
This is worse than not getting a lead. Many times, people are busy but they do give a time when they’ll be able to take the call. However, tele executives tend to miss that for different reasons. Call centers or in-house team should keep a separate record of such numbers.
7.Problems due to not being able to retain employees
Now, this problem is faced at the management level. There can be several reasons for not being able to retain the employees. Salary issues, work environment, growth opportunities, monotony at work etc. Solving these problems boil down to how effective your management team is.
These were the 7 problems that come in your way of getting satisfactory ROI from outbound call center services. If you intend to benefit from outbound call services than partner with a company that can tackle the above-mentioned problems effectively. Josoft Technologies is a recognized offshore company in India that promises to provide satisfactory ROI in the least time through outbound call center services. They have well-trained staff and well-equipped establishment.
Visit www.josoftech.com for more information.
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