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What Makes a Good Explainer Video?

How to make an explanation video for business

To engage and inform their audiences faster, thousands of businesses create business explainer videos to help them reach more people. Show your brand's ability to help your audience if you have launched a new service or product that helps.

You're missing out on the future in video marketing if you haven't joined this trend.

 

Video is a popular way for customers to learn. But, how do you make an explainer video about your business?

How to make an explanation video for the business-Clipchamp blog

The ultimate guide to creating an explainer film for business with our online video editor. This will help you learn everything you need about small business video marketing.

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What is an explainer?

 

Explainer videos provide a concise, entertaining, and clear overview of the most important information regarding products and services. Complex information can be communicated visually and easily to the targeted audience.

Explainer videos can be considered a modern version of a pitch deck and are becoming more important in corporate communication. Explainer videos help companies generate leads, drive more traffic to their websites, and increase brand awareness and conversions. How can explainer videos be distinguished from other media, and why is it so useful in content marketing?

 

What are the benefits of explainer videos?

43% say that video has helped reduce the number of support calls for their company. Consumers can understand the product better on their own. This saves you time at the beginning of sales cycles and positively impacts the company's margins.

 

Video explainer can help you make more money.

 

Wyzowl's experts discovered that 84% have been persuaded to buy a product/service by simply watching a video of a brand. These videos can harm your other KPIs. JotForm creators saw an increase in traffic to their landing pages of over 5.000 visitors after they launched a YouTube video campaign. The explainer video was $1.07 per click and had a 2.2% click rate. A majority of video marketers believe that video content is a direct way to increase sales.

 

Website and Landing Pages

 

Your website is an excellent place to upload your explainer videos. Your home page will work well for an introductory video, but landing pages with more specific information will make your videos stand out.

Paid Social Media

 

Explainer videos are a great place to begin experimenting because you can quickly get feedback and results from your social media channels. You can also make explainer videos that appeal to different customer journey stages and target them accordingly.

 

To illustrate, you could make very simple explainer videos for social ads that target people who don’t already have a relationship with your company. Remarketing targeting options can be used to share explainer videos about specific product questions with people who have visited the page about that product or abandoned it from an online shopping cart.

Your own channels will already have some information about you. This allows you to showcase product benefits and explainer videos to build your brand as an expert in your field.

 

Crowdfunding Campaigns and Sites

 

Without a great explainer video, no crowdfunding campaign would be complete. If you are trying to sell a product that does not exist, it is important to clearly explain the benefits.

 

Kickstarter says that you should make a compelling YouTube video. This is a great way for you to introduce yourself and allow people to see what you're up to.

 

Events, Conferences, and Presentations

Do not think you can only use explainer video online. A brief explainer video can help you introduce your presentation compellingly and engagingly.

 

An explainer video that loops at your booth during trade shows is a great way to communicate your brand and your products to as many people as possible.