Since the start of the internet forty years ago, technology and digital marketing team have evolved by leaps and bounds. A lot of revolutionary and creative improvements have taken over the world, especially in business. This, in turn, brought significant improvements in work operation productivity and accessibility.
Startups and small companies flourished over the years with the help of technology and the internet. While there are many elements to acknowledge, we cannot deny that easier access to a bigger audience is a primary contributor for growth. Strategic digital marketing gave numerous small businesses and startups a much-needed boost in reach and accessibility.
Digital marketing allows you to quickly and efficiently build your business activities and market online. However, given how fast strategies and tech evolve in this space, small business owners usually find it challenging to keep up on top of managing their day-to-day.
Every day, more and more businesses of all sizes adapt digital marketing to stay in the competition. Small enterprises and startups need to do so as well.
To not miss out on the benefits a robust online presence can bring your company, explore building a lean but mean marketing team. It might seem daunting to invest in hiring more staff, but with the right strategy and partner, you can get the best ROI for your investment.
If you are just starting to build your marketing team, you need to be strategic and efficient with your hiring. Focus on getting high-value talent for your first few hires so you can establish a solid foundation for your strategies and processes. Otherwise, the whole effort might end up costing you valuable resources without bringing your desired results.
Startups and SMBs need to be smart with spending, which is why most limit their digital marketing hires. However, studies all point toward business digitalization, so business owners should look ahead and prepare to expand their marketing teams in the future.
There are cost-effective options available for startups and small businesses looking to grow their marketing department while saving on costs.